AgWorld

Emerging#13 in Agriculture

Perth farm management platform for farmers, agronomists, and retailers with collaborative crop planning and input tracking; Wilbur-Ellis-acquired competing with John Deere Operations Center for grain farm management.

Company Overview

About AgWorld

AgWorld is a Perth, Western Australia-based farm management platform enabling farmers, agronomists, and agricultural retailers to collaborate on crop planning, input tracking, task management, and agronomic recommendations — providing the digital record-keeping and communication layer for Australian, US, and European grain and broadacre farming operations. Founded in 2011 and acquired by Wilbur-Ellis (US agricultural products distributor, private) in 2019, AgWorld serves thousands of farming operations and agronomists across Australia, North America, and Europe seeking to digitize agronomic records and improve crop planning collaboration.

Business Model & Competitive Advantage

AgWorld's collaboration model connects the three parties in modern professional grain farming: the farmer (who owns the land and makes crop decisions), the agronomist (independent or retail-employed crop advisor who monitors crops and recommends inputs), and the agricultural retailer (who supplies seed, fertilizer, and crop protection products). AgWorld's shared farm record allows all parties to view the same crop plan, record field observations (crop stage, pest pressure, rainfall), receive agronomist recommendations, and track applied inputs — creating a unified record versus the fragmented combination of paper paddock books, email recommendation letters, and separate accounting systems that characterize traditional farm management.

Competitive Landscape 2025–2026

In 2025, AgWorld competes in the farm management information system (FMIS) market with Trimble Ag (TRMB, precision agriculture and farm management), John Deere Operations Center (NYSE: DE, data from John Deere equipment), and Climate FieldView (Bayer, crop planning and field data) for broadacre grain farmer management platform adoption. Wilbur-Ellis's acquisition provides AgWorld with distribution through Wilbur-Ellis's agronomy network (500+ agronomists across North America) who can recommend AgWorld to their farming clients. The Australian and North American grain farming markets both face precision agriculture adoption pressure — regulatory traceability requirements, sustainability reporting, and carbon credit program participation all require digital field-level records. The 2025 strategy focuses on sustainability and carbon credit program integration, expanding into South American grain markets (Brazil, Argentina), and building the AI-powered agronomic recommendation engine that augments human agronomist advice.

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Key Differentiators

Emerging Innovator

AgWorld is an emerging player bringing innovative solutions to the Agriculture market.

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