Company Overview
About Agrivi
Agrivi is a Zagreb-based farm management software platform providing digital tools for agricultural producers, cooperatives, and agribusinesses to optimize operations through crop planning, field records, inventory management, financial analysis, and compliance documentation. Backed by investors including SoftBank Ventures Asia, Agrivi serves farms across 170+ countries, particularly in markets where agricultural modernization is advancing — Central and Eastern Europe, the Middle East, and parts of Asia — offering both software-as-a-service and enterprise solutions for complex agricultural operations.
Business Model & Competitive Advantage
Agrivi's farm management platform covers the full agricultural operations cycle: planning what to grow in which fields for the upcoming season (crop rotation planning, seed selection), recording what activities occurred (planting, fertilizer applications, pesticide sprays, irrigation events) as the season progresses, tracking inventory of inputs and harvested quantities, and generating financial analysis of profitability by crop and field. The mobile app allows farm workers to record activities in the field, while the office management interface provides operations managers with real-time visibility into field activity across multiple locations.
Competitive Landscape 2025–2026
In 2025, Agrivi competes in the global farm management software market with Climate FieldView (Bayer CropScience, dominant in North America), Trimble Agriculture (precision ag and farm management), Granular (Corteva Agriscience, US-focused), and regional farm management platforms for agricultural digitalization. The farm management software market has strong regional dynamics: North America is dominated by ClimateCorp and John Deere; Europe and emerging markets represent growth opportunities where Agrivi's more affordable and flexible platform serves farms at earlier stages of digital adoption. SoftBank Ventures Asia's investment reflects the global agtech market potential. The 2025 strategy focuses on enterprise agribusiness and cooperative customers, building the food traceability and ESG reporting tools that food companies require from their supply chains, and expanding in markets where agricultural sustainability certification creates compliance demand.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
Agrivi is an emerging player bringing innovative solutions to the Agriculture market.
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