Brand Intelligence Graph
Company Overview
About Agrivi
Agrivi is a Zagreb-based farm management software platform providing digital tools for agricultural producers, cooperatives, and agribusinesses to optimize operations through crop planning, field records, inventory management, financial analysis, and compliance documentation. Backed by investors including SoftBank Ventures Asia, Agrivi serves farms across 170+ countries, particularly in markets where agricultural modernization is advancing — Central and Eastern Europe, the Middle East, and parts of Asia — offering both software-as-a-service and enterprise solutions for complex agricultural operations.
Business Model & Competitive Advantage
Agrivi's farm management platform covers the full agricultural operations cycle: planning what to grow in which fields for the upcoming season (crop rotation planning, seed selection), recording what activities occurred (planting, fertilizer applications, pesticide sprays, irrigation events) as the season progresses, tracking inventory of inputs and harvested quantities, and generating financial analysis of profitability by crop and field. The mobile app allows farm workers to record activities in the field, while the office management interface provides operations managers with real-time visibility into field activity across multiple locations.
Competitive Landscape 2025–2026
In 2025, Agrivi competes in the global farm management software market with Climate FieldView (Bayer CropScience, dominant in North America), Trimble Agriculture (precision ag and farm management), Granular (Corteva Agriscience, US-focused), and regional farm management platforms for agricultural digitalization. The farm management software market has strong regional dynamics: North America is dominated by ClimateCorp and John Deere; Europe and emerging markets represent growth opportunities where Agrivi's more affordable and flexible platform serves farms at earlier stages of digital adoption. SoftBank Ventures Asia's investment reflects the global agtech market potential. The 2025 strategy focuses on enterprise agribusiness and cooperative customers, building the food traceability and ESG reporting tools that food companies require from their supply chains, and expanding in markets where agricultural sustainability certification creates compliance demand.
Recent Activity
View all →Electronic pest traps have changed how farms monitor insect pressure. Instead of relying on weekly scouting visits alone, agronomists now track pest activity through automated devices. These devices capture and count target species in near real time. Yet in most operations today, that trap data lives in a standalone system. It sits apart from the Read more The post How Pest Trap Integration Closes the Gap Between Field Data and Farm Decisions appeared first on AGRIVI .
Most food and beverage companies expected CSRD to mean better internal sustainability reporting: cleaner energy data, more precise emissions tracking, improved packaging metrics. However, what many discovered later is that CSRD food traceability reaches significantly deeper than internal operations. The data requirements extend into the supply chain, and in many cases, all the way to Read more The post CSRD Food Traceability: What the Regulation Actually Requires From Your Supply Chain appeared first on AGRIVI .
Farm-level data infrastructure is becoming one of the most important building blocks in the future of agriculture. It is no longer only a technology question for farms. Instead, it is becoming a business, investment, supply chain, and resilience question for the entire food system. This was one of the broader themes behind AGRIVI Founder and Read more The post Farm-Level Data Infrastructure Is Becoming a Serious Investment Thesis appeared first on AGRIVI .
Budget vs. actual farm management is the most powerful in-season tool available to a farm operator, yet most operations use it as a rear-view mirror rather than a dashboard. Every farm sets a seasonal budget. Most discover how far they drifted from it at harvest. The gap between the budget established in February and the Read more The post Budget vs. Actual in Farm Management: Why Most Farms Find Out Too Late appeared first on AGRIVI .
Farm cost tracking mid-season starts with one uncomfortable truth: the most expensive moment in cost management is not when costs overrun, it is when management finds out. In most large-scale farming operations, the gap between what is happening in the field and what finance knows about it spans weeks, sometimes months. By the time the Read more The post Mid-Season Cost Tracking on the Farm: Four Mistakes That Compound Quietly appeared first on AGRIVI .
Most agri-input companies that launched an agricultural AI advisory program in the last two years will report the same two experiences: the technology worked, and the team was not sure what to do next. Farmer engagement was strong during the launch season. Questions came in, and the system answered most of them reasonably well. Yet Read more The post Agricultural AI Advisory Programs: What Separates a Pilot from a Pipeline appeared first on AGRIVI .
The conversation in digital agriculture in Africa has fundamentally shifted. At GITEX Africa 2026 in Marrakech, the question was no longer whether to digitize. Instead, companies were asking how to do it well, who to partner with, and how fast they can move. Consequently, the framing that positioned agricultural technology as a future concept felt Read more The post What GITEX Africa 2026 Revealed About Digital Agriculture’s Future on the Continent appeared first on AGRIVI .
Farm operations visibility often breaks down exactly when the season is moving fastest. It is almost mid-April. The season is running at full capacity. Two people are in the management office, and neither of them can say, without making a phone call, how much this season’s berry crop has cost per hectare so far. The Read more The post Farm Operations Visibility: The Difference Between Knowing and Guessing appeared first on AGRIVI .
The ROI of AI advisory in agriculture is measurable, traceable, and directly connected to commercial outcomes – yet most companies do not know where to start measuring it. Unlike traditional marketing spend, where attribution is often murky, the ROI of AI advisory services in agriculture is measurable, traceable, and directly linked to commercial outcomes. This Read more The post How Agricultural Companies Measure ROI on AI Advisory Programs appeared first on AGRIVI .
Matija Zulj joined fellow Manager of the Year 2025 laureates at the Office of the President of the Republic of Croatia following his recognition in the Small Enterprises category by HUM-CROMA (Croatian Managers’ and Entrepreneurs’ Association). Photo credit: Office of the President of the Republic of Croatia / Filip Glas Croatian President Zoran Milanovic received Read more The post AGRIVI CEO Received by Croatian President as Manager of the Year Laureate appeared first on AGRIVI .
Drone prescription maps in wheat farming become valuable only when they help a team decide what to do next. A sharp image alone is not the outcome. The real outcome is whether drone capture, agronomic logic, and machinery-ready outputs can support a more targeted protection decision at the right moment. That is the practical angle Read more The post From Drone Imagery to Prescription Maps: How AgriDrone Supports Targeted Wheat Protection appeared first on AGRIVI .
Matija Zulj presented five proposals for modernising EU farm statistics at the European Commission’s Implementation Dialogue in Brussels. On 24 March 2026, AGRIVI CEO Matija Zulj joined the European Commission’s Implementation Dialogue on EU farm statistics in Brussels. Commissioner Valdis Dombrovskis chaired the closed session, and Eurostat Director-General Mariana Kotzeva introduced the topic. The dialogue Read more The post AGRIVI CEO at EU Farm Statistics Dialogue with European Commissioner Dombrovskis appeared first on AGRIVI .
Key Differentiators
Emerging Innovator
Agrivi is an emerging player bringing innovative solutions to the Agriculture market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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