Zillow vs Invitation Homes
Side-by-side comparison of AI visibility scores, market position, and capabilities
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
Invitation Homes, the largest U.S. single-family rental REIT with 85,000+ homes, is pivoting to net seller mode in 2026 and expanding into build-to-rent development.
About
Invitation Homes was formed in 2012 during the post-financial-crisis housing downturn, acquiring distressed single-family homes at scale, and went public on the NYSE in 2017. Today it is the largest owner of single-family rental homes in the United States, with a portfolio of over 85,000 homes concentrated in high-growth Sun Belt and coastal markets. The portfolio targets the starter and move-up segments, with an average home value around $350,000 and generally under 1,800 square feet, serving residents who prefer the lifestyle of a single-family home without the obligation of ownership.
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