Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest hotel franchisor by property count (NYSE: WH); 9,200+ hotels across 24 brands including Days Inn, Super 8, and La Quinta; FY2025 revenue $1.44B; record 72,000 rooms opened in 2025; 110M Wyndham Rewards members across 95 countries.
Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of properties, headquartered in Parsippany, New Jersey. Spun off from Wyndham Worldwide in 2018, the company owns 24 hotel brands—including Days Inn, Super 8, La Quinta, Ramada, Travelodge, and Wyndham Grand—spanning economy to upper-midscale segments. Its franchise-first model spans over 95 countries with a development pipeline approaching 260,000 rooms.\n\nWyndham's Wyndham Rewards loyalty program has approximately 110 million enrolled members. The company focuses heavily on independent hotel conversions, leveraging its Trademark Collection and ECHO Suites brands to capture midscale demand with lower conversion costs. Its economy and midscale positioning makes it resilient to consumer trade-down cycles.\n\nWyndham reported FY2025 revenues of $1.44B, slightly up from $1.41B in 2024. The company achieved a record 72,000 new room openings in 2025, pushing its global development pipeline to a record 259,000 rooms (+3% YoY). While global RevPAR dipped 3% YoY due to U.S. softness, international markets remained flat and the company maintained strong franchisee unit economics.
Whole-home vacation rental OTA owned by Expedia Group; 2M+ properties in 190+ countries; focused exclusively on entire-home rentals for families and groups; B2B vacation rental distribution revenue up 24% in 2025 via cross-listing with Hotels.com and Expedia.com.
Vrbo (Vacation Rentals By Owner) is a whole-home vacation rental marketplace founded in 1995 and acquired by HomeAway in 2006, then by Expedia Group in 2015. Headquartered in Austin, Texas, Vrbo differentiates from Airbnb by focusing exclusively on entire-home rentals—no shared spaces or room rentals—making it the preferred platform for families and groups booking getaways. The platform lists over 2 million properties across 190+ countries, from beach houses to ski chalets and lakeside cabins.\n\nVrbo's subscription and per-booking fee model gives property owners flexibility in how they list. Integration with Expedia Group's demand ecosystem—including cross-listing on Hotels.com and Expedia.com—gives Vrbo properties broad distribution. Vrbo also powers B2B vacation rental distribution through Expedia's supplier API, enabling travel agents and corporate booking tools to include vacation rentals in itineraries.\n\nVrbo operates within Expedia Group, which reported near all-time-high revenue of ~$14B in FY2025. Expedia's B2B revenues surged 24% in 2025, with Vrbo's whole-home inventory playing a key role in corporate and extended-stay bookings. Vrbo has positioned itself as the family-focused alternative to Airbnb, emphasizing verified reviews, owner responsiveness metrics, and no-shared-space policies.
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