Wyndham Hotels & Resorts vs Trivago
Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest hotel franchisor by property count (NYSE: WH); 9,200+ hotels across 24 brands including Days Inn, Super 8, and La Quinta; FY2025 revenue $1.44B; record 72,000 rooms opened in 2025; 110M Wyndham Rewards members across 95 countries.
About
Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of properties, headquartered in Parsippany, New Jersey. Spun off from Wyndham Worldwide in 2018, the company owns 24 hotel brands—including Days Inn, Super 8, La Quinta, Ramada, Travelodge, and Wyndham Grand—spanning economy to upper-midscale segments. Its franchise-first model spans over 95 countries with a development pipeline approaching 260,000 rooms.\n\nWyndham's Wyndham Rewards loyalty program has approximately 110 million enrolled members. The company focuses heavily on independent hotel conversions, leveraging its Trademark Collection and ECHO Suites brands to capture midscale demand with lower conversion costs. Its economy and midscale positioning makes it resilient to consumer trade-down cycles.\n\nWyndham reported FY2025 revenues of $1.44B, slightly up from $1.41B in 2024. The company achieved a record 72,000 new room openings in 2025, pushing its global development pipeline to a record 259,000 rooms (+3% YoY). While global RevPAR dipped 3% YoY due to U.S. softness, international markets remained flat and the company maintained strong franchisee unit economics.
Hotel metasearch majority-owned by Expedia Group; €485M revenue in 2023; Düsseldorf Germany-based; Nasdaq-listed 2016; compares hotel prices across 180+ OTAs for 5M+ properties;
About
Trivago is a hotel price comparison and metasearch platform founded in 2005 in Düsseldorf, Germany. Acquired by Expedia Group in 2012, Trivago went public on Nasdaq in 2016 in one of Germany's largest tech IPOs of that year. The platform allows travelers to compare hotel prices across 180+ OTAs and booking sites in real time, covering over 5 million hotels, apartments, and alternative accommodations worldwide. Trivago's brand is built on its iconic TV advertising campaigns across 55 countries.\n\nTrivago generates revenue through a CPC (cost-per-click) model, charging advertisers—primarily OTAs and hotel chains—for qualified hotel shopper referrals. Its referral auction system ranks advertiser bids alongside relevance signals to determine listing order. Trivago has invested in a hotel profile platform that allows hotel owners to manage their public-facing content and pricing directly.\n\nTrivago reported annual revenue of €485M (~$522M) in 2023. Expedia Group owns approximately 65% of Trivago. The company has undergone restructuring to reduce dependency on performance marketing and increase direct and organic traffic. As of 2025, Trivago operates in 55 countries and 33 languages, with mobile apps accounting for a growing share of its qualified referral traffic.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.