Wrike vs Asana
Side-by-side comparison of AI visibility scores, market position, and capabilities
Vista Equity work management platform serving 20,000+ enterprise customers including Walmart and Siemens; creative proofing and approval workflow competing with Asana and Monday.com for marketing team project management.
About
Wrike is a San Jose-based collaborative work management platform — owned by Citrix (acquired by a Vista Equity Partners and Elliott Management consortium in 2021, subsequently folded into the Citrix Cloud and TIBCO portfolio) — providing project planning, task management, time tracking, proofing and approval workflows, Gantt chart scheduling, and resource management for marketing, creative, professional services, and cross-functional enterprise teams. Serving 20,000+ customers including Walmart, Siemens, and Dell Technologies, Wrike generates an estimated $200+ million in annual revenue as one of the larger enterprise work management platforms.
NYSE-listed (ASAN) work management platform at $725M revenue serving 85%+ of Fortune 100; Asana AI project management competing with Monday.com and Notion for team coordination software.
About
Asana is a San Francisco-based work management platform — listed on NYSE (NYSE: ASAN) — providing project management, task tracking, and team coordination software that organizations use to plan, assign, and monitor work across marketing, product, operations, and cross-functional teams. Founded in 2008 by Facebook co-founder Dustin Moskovitz and Justin Rosenstein and generating $725.2 million in revenue in fiscal year 2025, Asana serves 150,000+ paying customers including 85%+ of the Fortune 100 with work management infrastructure that replaces email threads, disconnected spreadsheets, and status meeting overhead for coordinating team work.
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