Wild Apricot vs Bloomerang
Side-by-side comparison of AI visibility scores, market position, and capabilities
Membership management software for associations and nonprofits. Toronto Canada. Acquired by Personify. 30,000+ organizations. Includes website, member portal, and payments.
About
Wild Apricot is a cloud-based membership management software platform serving associations, nonprofits, clubs, and other membership organizations. Founded in 2003 in Toronto, Canada, Wild Apricot was acquired by Personify in 2017 and has grown to serve over 30,000 organizations across North America and beyond. The platform is an all-in-one solution combining a website builder, member database, online applications, event registration, email communications, and payment collection in a single subscription product.\n\nWild Apricot is particularly popular with small-to-midsize professional associations, trade groups, alumni organizations, and recreational clubs that need a polished member portal without significant IT investment. Its website-and-membership-system integration is a core differentiator — organizations get a public-facing website and a members-only portal managed from the same backend, reducing the need to synchronize a separate website CMS with a membership database.\n\nSince the Personify acquisition, Wild Apricot has been positioned as Personify's small-to-mid-market product alongside Personify's enterprise AMS offerings, creating a tiered product family that can grow with customer needs. The platform continues to add features including a mobile app for members, automated renewal reminders, and online payment integrations. Its approachable pricing and extensive self-service help documentation have made it a popular recommendation in nonprofit and association management communities.
Nonprofit donor management CRM with retention analytics and Giving Score; merged with Qgiv for online fundraising to serve small nonprofits under $5M in annual revenue.
About
Bloomerang is a donor management and fundraising CRM platform purpose-built for small to mid-sized nonprofits, providing donor database management, email marketing, online donation pages, and retention analytics focused on helping nonprofits build lasting donor relationships. Founded in 2012 in Indianapolis and having raised over $100 million in funding including a $150 million growth round, Bloomerang targets the 99% of nonprofits with under $5 million in annual revenue that find platforms like Salesforce Nonprofit or Blackbaud too complex and expensive.
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