Wasoko vs BigCommerce
Side-by-side comparison of AI visibility scores, market position, and capabilities
Merged with MaxAB (Aug 2024); 450K+ African merchants; pivoting toward fintech to improve margins in 2025.
About
Wasoko is a B2B e-commerce platform serving informal retailers (dukas, kiosks, and small shops) across sub-Saharan Africa, enabling them to order fast-moving consumer goods (FMCG) via app, phone, or field agents with next-day delivery. In August 2024, Wasoko completed its merger with Cairo-headquartered MaxAB, forming the largest network of B2B informal retail merchants in Africa, with over 450,000 merchants across Kenya, Tanzania, Rwanda, Egypt, and Morocco and approximately 4,000 employees. Co-CEOs Daniel Yu (Wasoko) and Belal El-Megharbel (MaxAB) lead the combined entity.
Enterprise e-commerce platform with $330M revenue; open SaaS architecture with native B2B features, headless commerce, and no payment gateway lock-in.
About
BigCommerce is an open SaaS e-commerce platform providing enterprise-grade online store capabilities to mid-market and enterprise retailers, offering extensive customization, multi-channel selling, and B2B commerce features without the total cost of ownership of custom-built solutions. Founded in 2009 in Sydney, Australia and now headquartered in Austin, Texas, BigCommerce went public on NASDAQ in August 2020 and generates approximately $330 million in annual revenue serving approximately 45,000 stores.
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