Wasoko vs Salesforce Commerce Cloud
Side-by-side comparison of AI visibility scores, market position, and capabilities
Merged with MaxAB (Aug 2024); 450K+ African merchants; pivoting toward fintech to improve margins in 2025.
About
Wasoko is a B2B e-commerce platform serving informal retailers (dukas, kiosks, and small shops) across sub-Saharan Africa, enabling them to order fast-moving consumer goods (FMCG) via app, phone, or field agents with next-day delivery. In August 2024, Wasoko completed its merger with Cairo-headquartered MaxAB, forming the largest network of B2B informal retail merchants in Africa, with over 450,000 merchants across Kenya, Tanzania, Rwanda, Egypt, and Morocco and approximately 4,000 employees. Co-CEOs Daniel Yu (Wasoko) and Belal El-Megharbel (MaxAB) lead the combined entity.
Salesforce (CRM) enterprise e-commerce platform with AI personalization and Customer 360 integration; acquired from Demandware for $2.8B competing with Shopify Plus and Adobe Commerce for enterprise retail.
About
Salesforce Commerce Cloud is an enterprise e-commerce platform that enables retailers, brands, and B2B companies to build and operate unified commerce experiences across web, mobile, social, and physical store channels — providing merchandising, product catalog management, order management, AI-powered personalization, and global scalability through Salesforce's (NYSE: CRM) cloud infrastructure. Originally the Demandware platform (acquired by Salesforce in 2016 for $2.8 billion), Commerce Cloud serves hundreds of major retail brands including Puma, L'Oréal, and Shiseido with SaaS e-commerce infrastructure.
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