Voodoo vs DraftKings
Side-by-side comparison of AI visibility scores, market position, and capabilities
Voodoo is the #3 mobile publisher worldwide by downloads with 7B+ downloads and 150M+ monthly active users; raised $1.42B; €623M revenue in 2024 (+20% YoY); unicorn valued at $1.7B; acquired BeReal in 2024.
About
Voodoo is a Paris-based mobile game and app publisher founded in 2013, best known as the creator and distributor of hyper-casual mobile games that reach hundreds of millions of players globally. With over seven billion downloads and more than 150 million monthly active users as of 2026, Voodoo ranks as the third-largest mobile publisher in the world by download volume, behind only Google and Meta. The company employs approximately 750 people and has raised $1.42B in total funding from investors including Goldman Sachs, Tencent (minority stake), and Groupe Bruxelles Lambert (GBL, approximately 16% stake).
US #2 sports betting operator with 35.3% market share; Q3 2025 revenue $1.14B; ESPN's exclusive sports-betting partner since Nov 2025; listing on Nasdaq; differentiated through same-game parlays, DraftKings Network media, and Dynasty Rewards loyalty.
About
DraftKings is a Boston-based digital sports entertainment and gaming company founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Originally a daily fantasy sports platform, DraftKings pivoted following the 2018 Supreme Court PASPA ruling to become a full-service sportsbook and online casino operator. The company went public via SPAC merger in 2020 and now operates in 25+ states with online sports betting and in 7+ states with online casino products, under the DraftKings Sportsbook and DraftKings Casino brands.\n\nDraftKings has built product differentiation through its same-game parlay features, in-play betting markets, and the DraftKings Marketplace (an NFT-adjacent digital collectibles platform). Its loyalty program, Dynasty Rewards, and the DraftKings Network media content strategy help drive organic player acquisition. The company's ESPN partnership—announced as an exclusive sports-betting integration in November 2025—gives it access to ESPN's 75 million monthly unique visitors across linear TV and digital.\n\nDraftKings reported Q3 2025 revenue of $1.144B, with full-year 2025 revenue on track for approximately $4.5B+. The company holds approximately 35.3% of the U.S. sports betting market by gross gaming revenue, second only to FanDuel's 39.6%. DraftKings continues to invest in customer acquisition while targeting EBITDA profitability at scale.
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