Side-by-side comparison of AI visibility scores, market position, and capabilities
U.S. #2 sports betting operator with 35.3% market share. Q3 2025 revenue $1.14B; ESPN's exclusive sports-betting partner since November 2025.
DraftKings is a Boston-based digital sports entertainment and gaming company founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Originally a daily fantasy sports platform, DraftKings pivoted following the 2018 Supreme Court PASPA ruling to become a full-service sportsbook and online casino operator. The company went public via SPAC merger in 2020 and now operates in 25+ states with online sports betting and in 7+ states with online casino products, under the DraftKings Sportsbook and DraftKings Casino brands.\n\nDraftKings has built product differentiation through its same-game parlay features, in-play betting markets, and the DraftKings Marketplace (an NFT-adjacent digital collectibles platform). Its loyalty program, Dynasty Rewards, and the DraftKings Network media content strategy help drive organic player acquisition. The company's ESPN partnership—announced as an exclusive sports-betting integration in November 2025—gives it access to ESPN's 75 million monthly unique visitors across linear TV and digital.\n\nDraftKings reported Q3 2025 revenue of $1.144B, with full-year 2025 revenue on track for approximately $4.5B+. The company holds approximately 35.3% of the U.S. sports betting market by gross gaming revenue, second only to FanDuel's 39.6%. DraftKings continues to invest in customer acquisition while targeting EBITDA profitability at scale.
U.S. #1 sports betting operator; 39.6% national market share. Q3 2024 revenue $1.1B (+28% YoY); owned by Flutter Entertainment (LSE: FLTR).
FanDuel is the United States' largest sports betting and daily fantasy sports operator, headquartered in New York City and founded in 2009. Acquired by Flutter Entertainment (formerly Paddy Power Betfair) in 2018, FanDuel pivoted aggressively into online sports betting following the 2018 legalization ruling and has maintained U.S. market leadership since the early expansion years. FanDuel operates FanDuel Sportsbook, FanDuel Casino, FanDuel Fantasy Sports, and FanDuel TV (a sports media network), creating a vertically integrated sports entertainment ecosystem.\n\nFanDuel's market leadership is built on early mover advantage in key states, a superior app experience, aggressive promotional investment, and strong sports media integrations including partnerships with the NFL, NBA, and MLB. The company's FanDuel TV channel provides free-to-watch sports content that drives sportsbook awareness and cross-selling. FanDuel's customer loyalty program and personalized in-app recommendations leverage Flutter's global data science capabilities.\n\nFanDuel held approximately 39.6% of the U.S. sports betting market by gross gaming revenue as of early 2026, ahead of DraftKings at 35.3%. Flutter Entertainment reported FanDuel Q3 2024 revenue of $1.1B (+28% YoY) with EBITDA of $146M. For FY2025, FanDuel's New York gross gaming revenue exceeded $1B—the first sportsbook to cross that threshold in the state. FanDuel operates in 23+ states.
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