Toast POS vs Viator
Side-by-side comparison of AI visibility scores, market position, and capabilities
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
World's largest tours and experiences OTA owned by Tripadvisor; FY2024 revenue $840M (+14% YoY); 300,000+ experiences in 190+ countries; B2B distribution API powers experiences on Booking.
About
Viator is the world's leading online marketplace for tours, activities, and travel experiences, founded in 1999 in Brisbane, Australia, and acquired by Tripadvisor in 2014. The platform lists over 300,000 experiences—city tours, outdoor adventures, cooking classes, skip-the-line tickets, and private guides—across 190+ countries. Viator operates both a consumer-facing marketplace and a B2B distribution API that powers experiences inventory on Booking.com, American Express Travel, and hundreds of affiliate partners.\n\nViator's operator network includes both large tour companies and independent local guides, with a dynamic pricing and availability management system that enables real-time booking. The platform's deep integration with Tripadvisor's 1.4 billion reviews creates a powerful review-to-booking funnel unique in the experiences category. Viator operates on a commission-based model, charging operators 20–25% per booking with no upfront listing fees.\n\nViator reported full-year 2024 revenue of $840M (+14% YoY) and Q4 2024 revenue of $186M (+16% YoY). The tours and activities market is estimated at $300B globally, with online penetration still below 20%, positioning Viator for continued structural growth. Viator's B2B distribution API and white-label solutions expand its reach well beyond direct consumer traffic.
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