Tive vs Motive
Side-by-side comparison of AI visibility scores, market position, and capabilities
Boston-based supply chain visibility company using IoT sensor tags for real-time in-transit tracking of location, temperature, and shock; raised $54M and serves global shippers and 3PLs.
About
Tive is a Boston-based supply chain visibility company that provides real-time, in-transit tracking of shipments using proprietary IoT sensor tags and a cloud analytics platform. Founded in 2015, the company has raised $54M in funding and built a hardware-software solution that attaches lightweight, multi-sensor trackers to individual shipments—capturing GPS location, temperature, humidity, light exposure, and shock events—and transmits this data continuously through cellular and WiFi networks. Shippers, logistics providers, and 3PLs use Tive to monitor cold chain integrity, high-value cargo, and time-sensitive freight across road, air, ocean, and rail modes without relying on carrier-provided milestone updates that arrive hours or days after events occur.\n\nTive's sensor tags are engineered for practical field use: they are disposable or rechargeable, small enough to fit inside cartons or pallets, and designed to maintain connectivity across international borders through multi-carrier cellular roaming agreements. The platform aggregates sensor data into a real-time visibility dashboard with configurable exception alerts—when a refrigerated pharmaceutical shipment exceeds temperature bounds or a high-value electronics pallet is opened unexpectedly, stakeholders receive immediate notifications with actionable context. This capability is particularly valuable for industries with strict regulatory requirements around product integrity, including pharmaceuticals, food and beverage, chemicals, and automotive.\n\nTive differentiates from software-only visibility platforms like project44 and FourKites by providing first-party sensor data rather than aggregating carrier and telematics feeds. This distinction matters for customers who need to prove cold chain compliance for FDA or FSMA purposes, where carrier milestone data is insufficient. The company has built a global network of carrier data integrations alongside its sensor offering, giving customers a complete visibility picture that combines granular sensor telemetry with logistics event data from across their supply chain network.
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
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