Thirty Madison vs Epic Systems
Side-by-side comparison of AI visibility scores, market position, and capabilities
Thirty Madison is a condition-specific telehealth company operating Keeps (hair loss), Facet (migraines), Evens (acid reflux), and Nurx (sexual/reproductive health); raised $140M+ total including a $140M Series C in 2021;
About
Thirty Madison is a healthcare company founded in 2018 and headquartered in New York City that builds specialized direct-to-patient brands for chronic conditions. Rather than operating a single general telehealth platform, the company pursues a brand-per-condition strategy: each subsidiary is purpose-built with condition-specific clinical protocols, user experience, and product formularies. Its portfolio includes Keeps (hair loss), Facet (migraines), Evens (acid reflux and heartburn), and Nurx (sexual health, reproductive health, and mental health), alongside its legacy Thirty Madison brand for migraine care.
Epic holds over 42% of U.S. acute care hospital EHR market share and is embedding AI across 150+ clinical workflows for 2026, while facing antitrust scrutiny.
About
Epic Systems Corporation was founded in 1979 by Judith Faulkner and is headquartered in Verona, Wisconsin, remaining privately held with Faulkner as majority owner. The company develops large-scale electronic health record systems and reports that more than 305 million patients have a record in Epic, covering the majority of U.S. academic medical centers and large health systems including Kaiser Permanente, Mayo Clinic, Johns Hopkins, and Cleveland Clinic. Epic commands approximately 42% of U.S. acute care hospitals and nearly 55% of acute care hospital beds, making it the undisputed market leader in enterprise EHR.
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