Terminal vs Motive
Side-by-side comparison of AI visibility scores, market position, and capabilities
"Plaid for commercial trucking telematics" with 150K+ trucks aggregated into universal API; YC S23 $3.1M Golden Ventures-backed enabling insurance and fintech UBI products without separate telematics integrations.
About
Terminal is a San Francisco-based commercial trucking telematics data platform — backed by Y Combinator (S23) with $3.1 million in seed funding led by Golden Ventures with Wayfinder, Northside, McVestCo, and Boon Fund angels — providing a universal API that aggregates data from 150,000+ commercial trucks' telematics systems (GPS location, speed, harsh braking, vehicle diagnostics, HOS compliance data) into a single normalized API accessible to insurance companies, fintech lenders, and fleet management software developers. Founded by Raghav Midha and Connor Giles, Terminal is building the "Plaid for commercial trucking telematics" — the data aggregation layer that enables connected products without bilateral integrations with every individual telematics provider.
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
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