Swiftly vs Criteo
Side-by-side comparison of AI visibility scores, market position, and capabilities
Swiftly is a unicorn retail media and loyalty technology platform for brick-and-mortar grocers; raised $220M total ($100M Series C at $1B+ valuation in 2024); partners include Circle K (Jul 2025) and major US regional grocers.
About
Swiftly is a vertical SaaS and retail media platform designed to help physical retailers — primarily grocery chains and convenience stores — compete with Amazon and large national chains through digital engagement, personalization, and monetized media capabilities. Founded in 2017 by Henry Kim and Sean Turner, Swiftly provides a unified platform that delivers mobile apps, loyalty programs, digital coupons, and retail media network infrastructure to regional grocery and convenience operators. By giving these retailers enterprise-grade technology comparable to what Kroger or Walmart built internally, Swiftly enables them to engage shoppers digitally and monetize that engagement with CPG brand advertising.
Criteo is a global commerce media platform enabling retailers and brands to run performance advertising across open internet and retail media networks. Public CRTO on Nasdaq.
About
Criteo is a Paris and New York-based commerce media company publicly traded on Nasdaq under the ticker CRTO that evolved from a retargeting advertising pioneer into a broad commerce media platform connecting retail media networks, brands, and publishers across the open internet. Founded in 2005, Criteo's original product — dynamic retargeting that served personalized product ads to shoppers who had visited a retailer's website — established the company as a leader in performance advertising for e-commerce and drove its 2013 Nasdaq IPO. The company subsequently transformed its platform in response to the deprecation of third-party cookies and the rise of retail media, positioning Criteo's first-party data graph and retailer partnerships as the foundation for a privacy-compliant, commerce-intent-driven advertising ecosystem that addresses post-cookie advertising performance challenges.
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