Sure vs ServiceNow GRC
Side-by-side comparison of AI visibility scores, market position, and capabilities
Sure is an AI-native insurance technology platform enabling carriers and global brands to launch digital insurance programs in weeks; already running billion-dollar insurance programs through its technology rails.
About
Sure is a Santa Barbara-based insurtech company that provides the technology infrastructure — or "rails" — that powers digital insurance programs for insurance carriers, managing general agents (MGAs), and major consumer brands. Its platform enables clients to launch, distribute, and manage insurance products digitally in weeks rather than months, covering the full program lifecycle including policy management, claims processing, agent management, regulatory compliance, and consumer-facing purchasing experiences. Sure positions itself as the foundational technology layer that makes embedded insurance possible at scale.
ServiceNow (NYSE: NOW) GRC module on $10.98B platform automating risk, compliance, and audit for 200+ enterprises; native Now Platform integration competing with OneTrust for enterprise GRC in the $51B market.
About
ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-based enterprise workflow automation company generating $10.98 billion in subscription revenue in fiscal year 2024 (+22% year-over-year) — providing compliance officers, risk managers, and internal audit teams at large enterprises with policy management, regulatory compliance automation, enterprise risk assessments, audit management, and vendor risk management unified on the same ServiceNow platform that already runs their IT service management, HR workflows, and security operations. ServiceNow GRC serves over 200 enterprise customers and competes in the $51 billion global GRC software market projected to reach $84 billion by 2030.
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