SubImage vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 36)

SubImage

EmergingSecurity

General

Open-core cloud security graph platform mapping attack paths to sensitive data as open alternative to Wiz; built on Lyft's Cartography used by 70+ companies with no-agent read-only API setup.

AI VisibilityBeta
Overall Score
D36
Category Rank
#993 of 1158
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
34
Perplexity
34
Gemini
38

About

SubImage is a cloud security posture management (CSPM) platform built as the open-core alternative to enterprise security tools like Wiz — mapping cloud infrastructure to visualize attack paths to sensitive data and helping security teams prioritize which risks to fix first based on exploitability and blast radius. Built on top of Cartography, the open-source security infrastructure graph used by 70+ companies including Lyft, which open-sourced it, SubImage provides a fully hosted solution that connects to cloud accounts via read-only API access (no agents, no invasive installs) to immediately surface exploitable attack paths.

Full profile

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

36
Overall Score
99
#993
Category Rank
#1
72
AI Consensus
77
up
Trend
stable
34
ChatGPT
90
34
Perplexity
99
38
Gemini
97
33
Claude
94
44
Grok
99

Capabilities & Ecosystem

Capabilities

Only Figma
Design & Collaboration

Integrations

Figma is classified as company.

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