SubImage vs Palo Alto Networks
Side-by-side comparison of AI visibility scores, market position, and capabilities
Open-core cloud security graph platform mapping attack paths to sensitive data as open alternative to Wiz; built on Lyft's Cartography used by 70+ companies with no-agent read-only API setup.
About
SubImage is a cloud security posture management (CSPM) platform built as the open-core alternative to enterprise security tools like Wiz — mapping cloud infrastructure to visualize attack paths to sensitive data and helping security teams prioritize which risks to fix first based on exploitability and blast radius. Built on top of Cartography, the open-source security infrastructure graph used by 70+ companies including Lyft, which open-sourced it, SubImage provides a fully hosted solution that connects to cloud accounts via read-only API access (no agents, no invasive installs) to immediately surface exploitable attack paths.
Santa Clara cybersecurity platform (NASDAQ: PANW) $8.0B FY2024 revenue (+16%); platformization 3,600+ customers, Cortex XSIAM AI SOC, $4.2B NGSSAR +42%, competing with CrowdStrike and Microsoft Defender.
About
Palo Alto Networks, Inc. is a Santa Clara, California-based cybersecurity platform company — publicly traded on the NASDAQ (NASDAQ: PANW) as an S&P 500 Information Technology component — providing network security, cloud security, and AI-driven security operations through three integrated security platforms: Strata (network security — next-generation firewalls, SD-WAN, Zero Trust Network Access), Prisma Cloud (cloud security posture management, cloud workload protection, CSPM/CWPP), and Cortex (AI-driven security operations — XSIAM extended security intelligence and automation management, XDR endpoint detection and response, XSOAR security orchestration) through approximately 15,000 employees worldwide. In fiscal year 2024 (ending July 2024), Palo Alto Networks reported revenues of $8.0 billion (+16% year-over-year), with next-generation security Annual Recurring Revenue (ARR — Prisma Cloud and Cortex subscriptions) growing 42% to $4.2 billion as large enterprise and government customers consolidated security toolsets onto Palo Alto Networks' platform versus maintaining dozens of point solution security vendors. CEO Nikesh Arora (joined 2018 from SoftBank as Chairman and CEO) has executed the "platformization" strategy — convincing large enterprise security buyers to replace 10-15 individual security vendors (email security, endpoint protection, cloud workload protection, network detection) with a consolidated Palo Alto Networks platform contract that provides 80% of point-solution capabilities at 50% of the total cost — using the first-year transition economics to accelerate platform adoption through deferred commitment offers (paying a lower platform price in year 1 in exchange for multi-year platform commitment in years 2-4).
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