Soda vs ServiceNow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Soda provides a data quality platform with a DSL for writing data checks that run in the data warehouse, enabling both technical and business teams to define and monitor data quality.
About
Soda is a data quality company founded in 2017 in Ghent, Belgium that has raised $76M to build a data quality platform that makes testing and monitoring accessible to both engineers and business stakeholders. The company's Soda Checks Language (SoCL) provides a human-readable syntax for defining data quality checks that execute directly within the data warehouse using SQL, avoiding data movement overhead. The platform allows data engineers to embed quality checks in dbt transformations and Airflow pipelines while giving data analysts and business users a no-code interface to define their own checks for business-critical metrics. Soda integrates with major warehouses and observability tools and provides a collaborative interface for tracking data quality across teams. The company targets the full organizational data quality problem rather than just technical monitoring, helping organizations create a shared understanding of data quality standards between technical and business teams. Soda's European heritage and strong data governance focus make it particularly popular with companies in regulated industries and with those navigating GDPR compliance requirements.
NYSE-listed (NOW) enterprise workflow platform at $10.98B revenue serving 85% of Fortune 500; ITSM and AI automation competing with Atlassian and Microsoft for enterprise service management consolidation.
About
ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service management, HR service delivery, security operations, and business process automation across enterprise departments through a unified platform that enables organizations to digitalize and automate workflows at scale. Founded in 2004 by Fred Luddy and generating $10.98 billion in subscription revenue in fiscal year 2024 with 8,100+ enterprise customers including 85% of the Fortune 500 (Apple, Amazon, Nike, Goldman Sachs), ServiceNow is the fastest enterprise software company to reach $10 billion in revenue.
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