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The Nike App is your personal guide to all things Nike. ​​Become a Member ​​​and​​ get​​ exclusive ​access ​to ​the latest from Nike and Jordan. Shop innovative sport styles, trending sneaker releases

Explore, buy, and unlock the best of Nike, Jordan, and Converse. The SNKRS App provides Nike Members insider access to the latest launches, exclusive releases, and experiences that Nike has to offer.


Training Plans*, Guided Runs**, wellness tips or community challenges — run towards your goals with all the tools you need to start running, keep running and enjoy running more. Treadmill or hitting t

Nike Training Club isn't just another workout app — it's a portal to Nike's top trainers, athletes and experts. It's where you can access industry-leading workout programming and legit coaching for fr

Delivering the highest quality athletic products and experiences that help athletes at every level achieve their best, backed by world-class research and development at facilities like the Nike Sport Research Lab.

Performance

Pioneering breakthrough technologies and designs that advance athletic performance, from the original waffle sole to modern innovations like ZoomX foam and the four major innovation platforms (Mind, Project Amplify, Aero-FIT, Therma-FIT Air Milano).

Innovation

Staying true to Nike's roots in sport and the athlete, maintaining genuine connections with sports culture, communities, and the athletes who inspire the brand's mission every day.

Authenticity

Leading the industry's environmental transformation through the 'Move to Zero' initiative, targeting 100% renewable energy in owned facilities by 2025 and 30% carbon emissions reduction across the supply chain by 2030.

Sustainability

Fostering a diverse and inclusive workplace where all employees feel valued and empowered, supported by four pillars: Diversity, Equity, Inclusion, and Accessibility, and demonstrated by the $140 million commitment with Jordan Brand and Converse to combat systemic racism.

Inclusion & Diversity

Nike is the world's leading supplier of athletic footwear, apparel, equipment, and accessories, serving athletes and consumers worldwide. With iconic brands including Nike, Jordan, and Converse, the company brings inspiration and innovation to every athlete through cutting-edge design, advanced technology, and a commitment to sustainability and inclusivity.

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Elliott Hill

Matthew Friend

Andy Campion

Monique Matheson

Ann Miller

Heidi O'Neill

John Hoke

Martin Lotti

Nicole Hubbard Graham

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Mark Parker

Nike Inc. generated $51.4 billion revenue in fiscal 2024, maintaining position as world's largest athletic footwear and apparel company with 75,000+ employees and operations across 190+ countries. The Swoosh dominates basketball (estimated 90%+ market share), soccer partnerships (Premier League, NFL, NBA), and endorsements (LeBron James, Cristiano Ronaldo, Serena Williams). However, Nike faces disruption in running segment where specialty brands On Running ($1.8B revenue, 60%+ growth) and Hoka (Deckers, $2B+ running revenue) capture premium market with technical innovation and brand authenticity appealing to running enthusiasts. Nike's response combines direct-to-consumer acceleration (55% of revenue vs. wholesale partnerships), digital transformation through Nike App ecosystem, and sustainability commitments (Move to Zero carbon/waste elimination) addressing activist pressure. Competition extends beyond running insurgents to Adidas resurgence, Lululemon's footwear entry, and Chinese brands Li-Ning and Anta gaining domestic share. Nike's advantages—brand strength, athlete partnerships, global scale, innovation pipeline (Air, Flyknit, React)—face challenges around product freshness, wholesale channel tension, labor practices scrutiny, and generational brand preference shifts.

Nike's $51 Billion Empire Faces Running Shoe Insurgency

Nike dominates global sportswear with $51B revenue, DTC transformation, and sustainability challenges amid competition from On Running and Hoka

Nike established the role of EVP and Chief Operating Officer, appointing Venkatesh Alagirisamy (Venky), a nearly 20-year Nike veteran and current Chief Supply Chain Officer, effective December 8, 2024. Venky will lead Technology, Supply Chain, Planning, Operations, Manufacturing, and Sustainability. Additionally, Global Sales and Nike Direct now report to CFO Matthew Friend.

Nike Announces Senior Leadership Changes to Accelerate 'Win Now' Actions

32-year Nike veteran Elliott Hill became President and CEO on October 14, 2024, returning from retirement. Hill immediately refocused Nike on 'sport and the athlete,' prioritizing five key categories: running, basketball, training, football, and sportswear. His first 60 days included meetings with major sports league commissioners and iconic athletes including Michael Jordan and Ronaldo Nazário.

Elliott Hill Returns as Nike CEO, Refocusing on Sport and Athletes

Nike announced that CEO John Donahoe would step down on October 12, 2024, transitioning to an advisory role through January 2025. Under Donahoe's tenure (January 2020-October 2024), Nike grew annual sales from $39.1 billion to $51.4 billion while accelerating digital transformation, though the company faced challenges with three consecutive quarters of sales declines in 2024.

Nike CEO John Donahoe Steps Down After Four Years

Nike's stock fell nearly 60% from its November 2021 peak as the company experienced year-over-year sales declines for three consecutive quarters across all geographies in 2024. The company faced increased competition, dynamic global market conditions, and challenges in maintaining market share despite remaining the dominant player with 16.4% global market share.

Nike Stock Plummets Nearly 60% from 2021 Peak Amid Sales Challenges

Nike publicly committed its innovation engine to four major platforms: Mind (neuroscience-driven design), Project Amplify (performance enhancement), Aero-FIT (aerodynamic apparel), and Therma-FIT Air Milano (thermal regulation technology). New CEO Elliott Hill showcased the upcoming Pegasus Premium sneaker releasing in 2025, featuring a full-length visible Zoom Air unit.

Nike Unveils Four Major Innovation Platforms for Future Growth

Nike's fiscal year 2025 (ended May 31, 2025) revenue declined 9.84% to $46.309 billion compared to $51.4 billion in FY2024. All geographic segments experienced declines, with North America down 8.52% to $19.57 billion. Footwear revenue decreased to $30.97 billion (66.87% of total) while apparel fell to $15.27 billion (32.97% of total).

Nike Reports Fiscal 2025 Revenue Decline of 9.84% to $46.3 Billion

Nike founder Phil Knight makes record-breaking donation to Republicans

Zion Williamson's signature shoe line is being discontinued by Nike/Jordan. This as the deal he signed before even entering the league comes to an end - the second largest rookie shoe deal ever (7 years $75m, just behind Lebron's reported 7 years $90m)

Members of The Heaven's Gate cult shortly after they 'embarked on their final journey' -The group ingested a lethal combination of phenobarbital and vodka and used plastic bags to ensure asphyxiation. Each member was dressed identically, wearing Nike trainers, and carrying change in their pockets.

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NIKE, Inc.

Phil Knight and Bill Bowerman agreed to a 50-50 partnership by handshake on January 25, 1964, creating Blue Ribbon Sports to import and sell Onitsuka Tiger running shoes in the United States. This marked the birth of what would become Nike, Inc.

Blue Ribbon Sports Founded

Following a split with Onitsuka, Blue Ribbon Sports was renamed Nike, Inc. on May 30, 1971, named after the Greek goddess of victory. The iconic Swoosh logo was introduced, designed by Carolyn Davidson for $35. This year also saw Bowerman's revolutionary waffle sole design.

Nike, Inc. Officially Formed

Phil Knight and Bill Bowerman took Nike public in 1980, marking the company's transformation from a bootstrap startup into a publicly traded corporation. This IPO provided capital for Nike's explosive growth throughout the 1980s and 1990s.

Nike Goes Public

Nike signed Michael Jordan and launched the Air Jordan line in 1984, creating one of the most successful athlete endorsement partnerships in history. This marked the beginning of Jordan Brand, which would eventually generate over $5 billion annually.

Michael Jordan Partnership and Air Jordan Launch

Nike acquired Converse, Inc., the iconic American sneaker company founded in 1908 and known for the Chuck Taylor All Star. Converse operates as Nike's wholly-owned subsidiary brand, headquartered in Boston, and is Nike's only remaining subsidiary as of 2020.

Acquisition of Converse

Jordan Brand launched the Air Jordan 2010 shoe, celebrating 25 years of excellence. Designers Tinker Hatfield and Mark Smith crafted the shoe with a clear window on its side meant to symbolize looking inside Michael Jordan's game, marking a quarter-century of the Air Jordan legacy.

Air Jordan 2010 Launch - 25th Anniversary

Nike acquired Zodiac, a consumer data analytics company, in March 2018, followed by Boston-based predictive analytics company Celect in August 2019. These acquisitions strengthened Nike's data-driven decision-making and personalization capabilities in its digital transformation.

Acquisition of Zodiac (Consumer Analytics)

Following the murder of George Floyd, Nike, Jordan Brand, Converse, and Michael Jordan committed $140 million over 10 years to organizations focused on combating systemic racism, supporting Black communities, and advancing social justice initiatives.

$140 Million Commitment to Combat Systemic Racism

John Donahoe became CEO of Nike in January 2020, succeeding Mark Parker. Donahoe, formerly CEO of eBay and ServiceNow, led Nike's accelerated digital transformation and Direct-to-Consumer strategy during his tenure, growing annual sales from $39.1B to $51.4B.

John Donahoe Becomes CEO

Nike unveiled the LeBron James Innovation Center, housing the world's largest motion-capture installation with 400 cameras and 97 force plates. This state-of-the-art facility accelerates Nike's innovation capabilities in performance footwear, apparel, and athlete research.

LeBron James Innovation Center Opens

Jordan Brand achieved $5.1 billion in revenue in 2022, demonstrating the enormous commercial success of the basketball performance and lifestyle division. This milestone highlighted the enduring cultural impact and market dominance of the Jumpman brand.

Jordan Brand Reaches $5.1 Billion in Revenue

Nike announced on September 19, 2024, that 32-year Nike veteran Elliott Hill would return from retirement to become President and CEO, effective October 14, 2024, replacing John Donahoe. Hill immediately refocused the company on sport and the athlete, signaling Nike's return to its performance roots.

Elliott Hill Named CEO

Nike announced senior leadership changes on December 2, 2024, to accelerate 'Win Now' actions. Venkatesh Alagirisamy became EVP and Chief Operating Officer (a newly established role) effective December 8, 2024, leading Technology, Supply Chain, Operations, Manufacturing, and Sustainability.

Senior Leadership Changes - New COO Appointed

Nike publicly committed to four major innovation platforms: Mind, Project Amplify, Aero-FIT, and Therma-FIT Air Milano. The company also prepared to release the Pegasus Premium sneaker in 2025, featuring a full-length visible Zoom Air unit, showcasing Nike's continued innovation leadership.

Launch of Innovation Platforms and Pegasus Premium

YOUR ADIDAS - MORE THAN A SHOPPING EXPERIENCE. adidas puts you closer to the action with instant access to fashion releases, products, sports apparel, and sneakers. Discover exclusive online deals on 

Why CONFIRMED
adidas CONFIRMED brings you rare and iconic sneaker releases, luxury streetwear collaborations, and verified draw access, across sneakers, apparel, and accessories. 

Explore releases, s

adidas Running is an activity tracker designed for all levels of ability and experience, offering the ideal platform for beginners to start tracking their running journey and logging activities. To he

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Adidas AG posted €21.4 billion revenue in 2023, recovering from Yeezy partnership termination with Kanye West (Ye) in October 2022 following antisemitic comments—ending collaboration that generated estimated €2B annual revenue and represented 8% of Adidas sales. The German sportswear giant's response focused on running category resurgence, leveraging technical heritage (Adizero Adios Pro running shoe worn by marathon record-breakers) and retro appeal (Samba, Gazelle lifestyle sneakers becoming cultural phenomena with Gen Z). Adidas benefits from soccer dominance (FIFA World Cup official partner, major club sponsorships including Real Madrid, Manchester United), Three Stripes brand recognition, and European market strength versus Nike's U.S. focus. However, challenges include North American market share losses to Nike and emerging brands, China revenue decline amid local competition (Li-Ning, Anta) and COVID-19 impacts, sustainability commitments requiring supply chain transformation, and leadership turnover (CEO Bjørn Gulden joined 2023 from Puma). Adidas's strategic priorities emphasize sport performance credibility (running, soccer, basketball), selective lifestyle/streetwear collaborations (avoiding over-reliance on single partnerships like Yeezy), and circular economy initiatives (recycled materials, take-back programs). The company's 75-year heritage provides brand equity but also perception challenges around innovation velocity versus newer competitors.

Adidas Navigates Post-Yeezy Era with Running Revival

Adidas rebounds to €21.4B revenue after Kanye West Yeezy termination, focuses on running resurgence and sustainability amid Nike competition

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Adi and Rudolf Dassler start making athletic shoes in mother's laundry room, Herzogenaurach.

Owens wears Dassler spikes winning four golds in Berlin. International credibility.

Adi and Rudolf end partnership after WWII conflicts. Town divides between families.

Adi Dassler registers Adidas (Adi + Dassler). Three Stripes acquired from Karhu.

West Germany wins World Cup wearing Adi's screw-in studs in rain. Soccer dominance begins.

Adidas Telstar becomes first official FIFA World Cup ball. 50+ year partnership begins.

Founder passes at 78. Family continues control. Adidas world's largest sportswear brand.

Robert Louis-Dreyfus leads takeover ending family control. Restructuring begins.

Adidas acquires Reebok to compete with Nike in North America. Integration challenges.

Signs Kanye from Nike. Yeezy becomes €2B+ annual revenue, streetwear dominance.

Ends Kanye collaboration after antisemitic comments. €1.5B inventory write-off. Strategic reset.

Recovers from Yeezy loss. Running category growth (Adizero), lifestyle retro (Samba). Soccer heritage.

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