Public vs QuickBooks
Side-by-side comparison of AI visibility scores, market position, and capabilities
Public.com is a commission-free investing platform for stocks, ETFs, crypto, bonds, and Treasury accounts; raised $220M+ total including a $220M Series D in 2021; pivoted away from PFOF in 2021 to a premium subscription and tipping model;
About
Public.com is a consumer investing platform founded in 2019 and headquartered in New York City that enables individuals to invest in stocks, ETFs, fractional shares, bonds, Treasury accounts, cryptocurrency, and alternative assets through a single mobile-first application. The platform was designed with a social layer — investors can follow other members, see what others are buying and selling (with opt-in sharing), and discuss investments in public or private conversations — positioning itself as a community for retail investors rather than just a transactional broker.
Intuit (NASDAQ: INTU) #1 US small business accounting with 7M+ subscribers; invoicing, payroll, payments, and tax integration at $3B+ annual revenue competing with Xero through 600K ProAdvisor channel.
About
QuickBooks is Intuit's (NASDAQ: INTU) flagship small business accounting and financial management platform — the #1 small business accounting software in the US by market share — providing bookkeeping, invoicing, expense tracking, payroll (QuickBooks Payroll), tax preparation integration (TurboTax), and business payments for the 7 million+ active subscribers who use QuickBooks Online and QuickBooks Desktop to manage their business finances. Part of Intuit's $16.3 billion revenue in fiscal year 2024, QuickBooks Online (cloud-based) generates approximately $3+ billion annually as the primary recurring revenue product in Intuit's Small Business and Self-Employed segment.
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