Side-by-side comparison of AI visibility scores, market position, and capabilities
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
Atlanta financial market infrastructure (NYSE: ICE) ~$9.3B FY2024 revenue; NYSE, ICE Brent/HH futures, Black Knight $11.7B mortgage tech acquisition 2023, Encompass LOS competing with CME and Tradeweb.
Intercontinental Exchange, Inc. (ICE) is an Atlanta, Georgia-based financial market infrastructure company — publicly traded on the New York Stock Exchange (NYSE: ICE) as an S&P 500 Financials component — operating exchanges and clearing houses for futures, options, and equity trading (ICE Futures US, ICE Futures Europe, New York Stock Exchange), providing fixed income data and analytics, and operating mortgage technology platforms (ICE Mortgage Technology — formerly Ellie Mae, Black Knight) through approximately 14,000 employees globally. In fiscal year 2024, ICE reported revenues of approximately $9.3 billion and adjusted net income of approximately $3.5 billion, integrating Black Knight (acquired in September 2023 for $11.7 billion — the largest acquisition in ICE's history, adding mortgage origination software, mortgage data analytics, and MLS real estate data) alongside the existing ICE Mortgage Technology (Ellie Mae Encompass LOS — the most widely used loan origination system in the US mortgage industry). CEO Jeff Sprecher founded Intercontinental Exchange in 2000 to create an electronic alternative to the open-outcry trading floor for energy commodity futures — growing ICE from an over-the-counter energy platform into a global financial market infrastructure company through acquisitions of the New York Board of Trade (NYBOT), ICE Futures Europe, NYSE Euronext ($8.2B in 2013), and Interactive Data Corporation's bond pricing data. ICE's three business platforms — Exchanges (futures and equities trading, clearing — 48% of revenue), Fixed Income and Data Services (bond pricing, analytics, reference data, index services — 30%), and Mortgage Technology (loan origination, servicing, data — 22%) — provide diversified financial infrastructure revenues across market cycle conditions.
Principal Financial Group vs
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