Principal Financial Group vs Cboe Global Markets
Side-by-side comparison of AI visibility scores, market position, and capabilities
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
Global exchange group with $4.8B FY2024 revenue; SPX/VIX options monopoly; 0DTE options trading boom 2022-2024; new CEO Fred Tomczyk 2023; digital assets derivatives expansion.
About
Cboe Global Markets is one of the world's largest exchange holding companies, founded in 1973 as the Chicago Board Options Exchange—the world's first options exchange—and now headquartered in Chicago, Illinois, trading on Nasdaq (CBOE). The company generated approximately $4.8 billion in net revenues for FY2024 under CEO Fred Tomczyk, who succeeded longtime CEO Ed Tilly in 2023 following an ethics investigation. Cboe operates multiple asset class exchanges including U.S. options (Cboe Options Exchange, C2), U.S. equities (BZX, BYX, EDGX, EDGA), European equities and derivatives, Canadian equities (NEO Exchange), digital assets, FX, and futures, positioning itself as a global multi-asset marketplace with significant intellectual property in index derivatives.
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