Principal Financial Group vs JPMorgan Chase

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (94 vs 90)
Principal Financial Group logo

Principal Financial Group

LeaderConsumer Finance

Enterprise

Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).

AI VisibilityBeta
Overall Score
A94
Category Rank
#114 of 290
AI Consensus
80%
Trend
down
Per Platform
ChatGPT
92
Perplexity
99
Gemini
98

About

Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.

Full profile
JPMorgan Chase logo

JPMorgan Chase

LeaderConsumer Finance

Enterprise

New York City largest US bank (NYSE: JPM) $177B FY2024 net revenue, $58.5B net income (record); IB fees +49%, First Republic acquisition 2023, #1 consumer deposits and IB competing with Goldman and Bank of America.

AI VisibilityBeta
Overall Score
A90
Category Rank
#107 of 290
AI Consensus
55%
Trend
down
Per Platform
ChatGPT
92
Perplexity
90
Gemini
81

About

JPMorgan Chase & Co. is a New York City-based global financial services company — publicly traded on the New York Stock Exchange (NYSE: JPM) as a Dow Jones Industrial Average and S&P 500 Financials component — providing investment banking, financial services for consumers and small businesses (Chase banking), commercial banking, financial transaction processing, and asset and wealth management through approximately 316,000 employees in 60+ countries. JPMorgan Chase is the largest US bank by assets ($3.9 trillion) and market capitalization ($600B+), formed through the 2000 merger of J.P. Morgan & Co. with Chase Manhattan Bank, subsequent acquisition of Bank One in 2004 (bringing Jamie Dimon as CEO), acquisition of Bear Stearns in March 2008 (emergency government-assisted rescue during the financial crisis), acquisition of Washington Mutual's banking assets from FDIC receivership in September 2008, and the May 2023 acquisition of First Republic Bank from FDIC receivership (adding $92B in deposits, $173B in loans, and 80 wealth management offices following First Republic's collapse from SVB-contagion bank run). In fiscal year 2024, JPMorgan Chase reported total net revenues of $177 billion and net income of $58.5 billion — the highest annual profit ever reported by a US bank — driven by investment banking fee recovery ($8.7B IB fees, +49% year-over-year as M&A and IPO markets recovered), net interest income strength from high-rate environment, and consumer bank deposit and loan growth. CEO Jamie Dimon has led JPMorgan Chase for 20 years, making it the only major US bank to avoid TARP (Troubled Asset Relief Program) losses during the 2008 financial crisis and growing it into the dominant US financial services franchise with #1 market share in global investment banking, US credit cards (Chase Freedom, Sapphire, Ink business cards), US consumer deposits, US wealth management, and US commercial real estate lending.

Full profile

AI Visibility Head-to-Head

94
Overall Score
90
#114
Category Rank
#107
80
AI Consensus
55
down
Trend
down
92
ChatGPT
92
99
Perplexity
90
98
Gemini
81
94
Claude
99
99
Grok
99

Key Details

Category
Enterprise
Enterprise
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Integrations

Both integrate with
Principal Financial Group is classified as company. JPMorgan Chase is classified as company.

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