Pepper vs Fourth

Side-by-side comparison of AI visibility scores, market position, and capabilities

Fourth leads in AI visibility (76 vs 51)
Pepper logo

Pepper

ChallengerFood Tech

B2B Food Distribution Platform

Raised $50M Series C (Feb 2026) led by Lead Edge Capital. 500+ distributors, $30B annual GMV, 100,000+ active operators. AI-powered platform for independent food distributors.

AI VisibilityBeta
Overall Score
C51
Category Rank
#1 of 1
AI Consensus
62%
Trend
up
Per Platform
ChatGPT
58
Perplexity
45
Gemini
57

About

Pepper is an AI-powered B2B food distribution platform that connects independent food distributors with restaurant operators, processing $30 billion in annual GMV across a network of 500+ distributors and 100,000+ active operators. The company raised $50 million in Series C financing in February 2026 led by Lead Edge Capital, with co-investors ICONIQ, Index Ventures, and Greylock — an unusually strong institutional syndicate for a food distribution company.

Full profile
Fourth logo

Fourth

LeaderRestaurant Tech

Hospitality Workforce Management

London-based hospitality workforce and supply chain platform formed from HotSchedules and Fourth merger; serves 15,000+ locations across restaurants and hotels globally.

AI VisibilityBeta
Overall Score
B76
Category Rank
#1 of 1
AI Consensus
76%
Trend
up
Per Platform
ChatGPT
81
Perplexity
71
Gemini
75

About

Fourth is a workforce management and supply chain platform for the hospitality and restaurant industries, headquartered in London, UK. The company was formed through the merger of HotSchedules, a leading US restaurant scheduling platform, and Fourth, a UK-based hospitality HR and supply chain solution. The combined entity serves over 15,000 restaurant and hotel locations globally, with a strong presence in both North America and the United Kingdom.\n\nFourth's workforce platform covers employee scheduling, time and attendance, HR and onboarding, payroll integration, and compliance management. Its scheduling tools are deeply integrated with POS and sales forecast data, allowing managers to align labor to demand and control costs in real time. The platform's HR module handles hiring workflows, onboarding documentation, and employee records for the high-turnover hospitality workforce, reducing administrative burden on general managers and operators.\n\nFourth's supply chain module, used primarily by UK customers, covers inventory management, menu costing, and supplier ordering — giving operators an integrated view of both labor and food costs. The company competes with Crunchtime, 7shifts, and Harri in the workforce management space, and differentiates through its combined US and UK market presence, its legacy HotSchedules brand recognition, and its ability to serve both restaurant and hotel operations within a single platform.

Full profile

AI Visibility Head-to-Head

51
Overall Score
76
#1
Category Rank
#1
62
AI Consensus
76
up
Trend
up
58
ChatGPT
81
45
Perplexity
71
57
Gemini
75
62
Claude
79
56
Grok
74

Key Details

Category
B2B Food Distribution Platform
Hospitality Workforce Management
Tier
Challenger
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Pepper
B2B Food Distribution Platform
Only Fourth
Hospitality Workforce Management

Integrations

Only Pepper
Only Fourth

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