Pepper vs Granular
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $50M Series C (Feb 2026) led by Lead Edge Capital. 500+ distributors, $30B annual GMV, 100,000+ active operators. AI-powered platform for independent food distributors.
About
Pepper is an AI-powered B2B food distribution platform that connects independent food distributors with restaurant operators, processing $30 billion in annual GMV across a network of 500+ distributors and 100,000+ active operators. The company raised $50 million in Series C financing in February 2026 led by Lead Edge Capital, with co-investors ICONIQ, Index Ventures, and Greylock — an unusually strong institutional syndicate for a food distribution company.
Corteva Agriscience (CTVA)-owned farm management platform for field operations, budgeting, and agronomic analytics; competing with Bayer FieldView and John Deere Operations Center for commercial farm data.
About
Granular is an agriculture farm management software platform that provides data-driven tools for farmers, agronomists, and agricultural enterprises to manage field operations, track crop performance, plan budgets, and analyze financial and agronomic outcomes — enabling modern farming operations to replace spreadsheets and paper-based records with integrated digital farm management. Originally acquired by DuPont Pioneer in 2017 and subsequently integrated into Corteva Agriscience (NYSE: CTVA, the agricultural chemicals and seeds company spun out of DowDuPont in 2019), Granular serves large commercial farming operations across the US.
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