Outreach vs Conga
Side-by-side comparison of AI visibility scores, market position, and capabilities
Seattle AI sales execution platform with sequences, conversation intelligence, and pipeline forecasting; $490M raised at $4.4B valuation competing with Gong and Salesloft for enterprise B2B sales teams.
About
Outreach is a Seattle-based AI-powered sales execution platform providing enterprise B2B sales teams with sales engagement sequences, conversation intelligence, pipeline forecasting, and deal management — consolidating the core sales workflow tools that revenue organizations need to execute consistent, measurable selling motions. Founded in 2014 by Manny Medina, Andrew Kinzer, Gordon Hempton, and Wes Hather and backed by Salesforce Ventures, Tiger Global, and others with $490 million raised at a $4.4 billion valuation (2021), Outreach serves mid-market and enterprise sales organizations including Zoom, Adobe, and DocuSign as a core sales technology platform.
Revenue lifecycle management platform covering CPQ, CLM, and billing. Broomfield CO, raised $152M+, serves 11,000+ customers globally including 70% of Fortune 100 companies.
About
Conga is a revenue lifecycle management platform that provides CPQ (Configure, Price, Quote), contract lifecycle management (CLM), and billing capabilities for enterprise B2B organizations. Founded in 2006 and headquartered in Broomfield, Colorado, the company has raised over $152 million in funding and serves more than 11,000 customers globally, including 70% of Fortune 100 companies. Conga helps enterprises automate and standardize the end-to-end revenue process from initial quote through contract execution and billing.\n\nConga's CPQ module automates complex product configuration, pricing, and quote generation for large enterprise sales teams. Its CLM solution manages contract creation, negotiation, approval, execution, and post-signature obligations across the full contract lifecycle. Conga's document automation capabilities — a legacy of its original Conga Composer product — allow enterprises to generate compliant, branded documents from Salesforce data at scale. The combined revenue lifecycle platform addresses the fragmentation between sales, legal, and finance teams in managing large B2B deal cycles.\n\nConga has built a strong Salesforce ecosystem position, with deep native integrations that make it the leading document and contract automation solution for Salesforce-centric enterprises. Its acquisition history — including Apttus (CPQ), Octiv (digital sales rooms), and others — assembled a comprehensive revenue operations platform under one roof. Conga's enterprise customer base reflects its strength in highly regulated industries including financial services, healthcare, and manufacturing where contract compliance and audit trails are critical.
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