OnPay vs Fountain
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $100M+ (incl. $63M Series B led by Carrick Capital Partners) in Jan 2025 — first institutional round after bootstrapping 13 years. Targeting 6M+ underserved US SMBs with integrated payroll, HR, benefits.
About
OnPay is a bootstrapped-to-institutional software success story — an SMB payroll and HR platform that grew for 13 years without external capital before raising its first institutional round of $100 million+ in January 2025, including a $63 million Series B led by Carrick Capital Partners. The company targets the 6 million+ US small businesses that are systematically underserved by ADP and Paychex (whose platforms are designed for larger companies) and under-supported by consumer-grade tools like Gusto.
Fountain launched its agentic-first Frontline OS with 12 products at HR Tech 2025, processing 1.2M+ annual hires in 78 countries; its AI (powered by Anthropic Claude) cuts screening time up to 98% and boosts retention 50%.
About
Fountain is a workforce management platform purpose-built for frontline workers — the 2.7 billion people globally who work in hourly, shift-based, or high-volume roles in industries like logistics, food service, retail, and healthcare. Founded and headquartered in San Francisco, Fountain began as a high-volume applicant tracking system (ATS) and has evolved into a comprehensive agentic-first Frontline Operating System. At HR Tech 2025, Fountain unveiled a 12-product suite spanning sourcing, screening, assessment, I-9 verification, onboarding, scheduling, and retention — all powered by AI agents built on Anthropic's Claude models.
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