Omnitracs vs Trimble Transportation
Side-by-side comparison of AI visibility scores, market position, and capabilities
Legacy fleet management and ELD compliance platform for commercial trucking; telematics, driver safety, and routing competing with Samsara and Motive in modernized cloud-native market.
About
Omnitracs is a fleet management and transportation intelligence platform providing telematics, electronic logging devices (ELD), driver safety monitoring, routing and dispatch, and compliance management for commercial trucking fleets and logistics companies. Founded in 1988 as the first commercial mobile communications platform for trucking and headquartered in Dallas, Texas, Omnitracs has been a foundational technology provider for the trucking industry for decades. The company was acquired by Vista Equity Partners and subsequently merged with Solera Holdings' transportation businesses.\n\nOmnitracs' platform covers the full fleet operations lifecycle: FMCSA-compliant ELD hardware and software for hours-of-service tracking, GPS vehicle tracking and geofencing, driver safety scoring (detecting hard braking, speeding, phone use), route optimization, load matching, and fleet maintenance management. The company's IQ platform aggregates data across a fleet's vehicles to provide analytics on fuel efficiency, driver safety performance, and operational efficiency. Omnitracs serves fleets ranging from small owner-operators to large carriers with thousands of trucks.\n\nIn 2025, Omnitracs competes in the fleet management and telematics market against Samsara (the category leader in modern cloud-native fleet management), Verizon Connect, Geotab, Motive (formerly KeepTruckin), and KeepTruckin for fleet telematics and ELD compliance. The market has modernized significantly since the 2017 ELD mandate, with newer entrants like Samsara and Motive gaining significant share with cloud-native platforms that outperform Omnitracs' legacy architecture. Omnitracs' 2025 strategy focuses on migrating customers to its modernized platform, expanding AI-based predictive maintenance capabilities, and leveraging its long-standing carrier relationships in enterprise trucking.
$206.8M Q4 2024 revenue (+6% YoY); 234 companies using 2025; Transporeon +20% YoY bookings FY2024; 81.86% customers from US; fleet management competitive market
About
Trimble Transportation is a division of Trimble Inc. that provides fleet management, transportation management systems (TMS), and supply chain visibility software to trucking carriers, brokers, and shippers across North America and Europe. Trimble has built its transportation portfolio through a decade of strategic acquisitions including PeopleNet, TMW Systems, and Transporeon, assembling an end-to-end platform that spans from driver mobile applications and ELD compliance through freight matching and enterprise TMS for the largest carriers and logistics networks. The division operates as a critical operational layer for mid-market and enterprise freight companies.\n\nTrimble Transportation's product suite includes TMW.Suite and TruckMate for carrier TMS, Transporeon for digital freight matching and shipper-carrier collaboration, PeopleNet for connected truck hardware and driver workflow, and Kuebix for cloud-based TMS. The Transporeon platform, acquired in 2023 for $1.88 billion, brings European freight platform capabilities and connects 145,000+ carriers with shippers across 100+ countries. Together, Trimble's transportation products address the full lifecycle of a freight movement — from load tendering and carrier selection through dispatch, driver communication, proof of delivery, and settlement.\n\nTrimble Transportation reported Q4 2024 revenue of $206.8 million, up 6% year over year, with Transporeon delivering 20% year-over-year bookings growth for full-year 2024. The division operates within Trimble's broader enterprise strategy of providing connected workflows across physical industries including construction, agriculture, and transportation. As freight industry digitization accelerates — driven by real-time visibility mandates from major shippers and ELD compliance requirements — Trimble Transportation is positioned as one of the few vendors with both the hardware integration and enterprise software depth to serve large fleets comprehensively.
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