Norton vs Zscaler

Side-by-side comparison of AI visibility scores, market position, and capabilities

Zscaler leads in AI visibility (72 vs 48)
Norton logo

Norton

ChallengerSecurity

Antivirus and Security Software

Consumer cybersecurity brand under Gen Digital with 500M users; Norton 360, LifeLock identity theft protection, and Avast portfolio serving global device and identity security.

AI VisibilityBeta
Overall Score
C48
Category Rank
#2 of 5
AI Consensus
62%
Trend
stable
Per Platform
ChatGPT
52
Perplexity
43
Gemini
49

About

Norton (NortonLifeLock, now Gen Digital) is a consumer cybersecurity brand providing antivirus, VPN, identity theft protection, dark web monitoring, and parental controls to individuals and families. One of the most recognized cybersecurity brand names in the world, Norton was originally developed by Symantec Corporation and has gone through multiple ownership changes — Symantec split its consumer and enterprise businesses, with the consumer division rebranding as NortonLifeLock in 2019 before further rebranding to Gen Digital in 2022 after acquiring Avast.

Full profile
Zscaler logo

Zscaler

LeaderSecurity

Zero Trust

San Jose zero trust security (NASDAQ: ZS) surpassing $3B ARR FY2025; 500B+ daily transactions across 160+ data centers for 8,650+ enterprises and 35% Forbes Global 2000 competing with Palo Alto Prisma for enterprise zero trust.

AI VisibilityBeta
Overall Score
B72
Category Rank
#1 of 1
AI Consensus
55%
Trend
up
Per Platform
ChatGPT
73
Perplexity
66
Gemini
82

About

Zscaler is a San Jose, California-based cloud security company — publicly traded on NASDAQ (NASDAQ: ZS) at approximately $30 billion market capitalization — operating the world's largest security cloud, the Zscaler Zero Trust Exchange, that processes 500+ billion daily transactions across 160+ data centers globally. In fiscal year 2025 (ended July 31, 2025), Zscaler surpassed $3 billion in annual recurring revenue (ARR) with Q4 FY2025 revenue of $719.2 million (21% year-over-year growth), serving 8,650+ enterprise customers including 35% of the Forbes Global 2000. The platform's flagship products — Zscaler Internet Access (ZIA, secure web gateway), Zscaler Private Access (ZPA, zero trust network access), and Zscaler Digital Experience (ZDX, application performance monitoring) — have eliminated traditional VPN and network perimeter architectures for thousands of enterprises. Founded in 2007 by CEO Jay Chaudhry (serial security entrepreneur who built and sold four prior security companies); IPO March 2018.

Full profile

AI Visibility Head-to-Head

48
Overall Score
72
#2
Category Rank
#1
62
AI Consensus
55
stable
Trend
up
52
ChatGPT
73
43
Perplexity
66
49
Gemini
82
59
Claude
77
56
Grok
64

Key Details

Category
Antivirus and Security Software
Zero Trust
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Norton
Antivirus and Security Software
Only Zscaler
Zero Trust

Integrations

Only Zscaler
Zscaler is classified as company.

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