Side-by-side comparison of AI visibility scores, market position, and capabilities
Consumer cybersecurity brand under Gen Digital with 500M users; Norton 360, LifeLock identity theft protection, and Avast portfolio serving global device and identity security.
Norton (NortonLifeLock, now Gen Digital) is a consumer cybersecurity brand providing antivirus, VPN, identity theft protection, dark web monitoring, and parental controls to individuals and families. One of the most recognized cybersecurity brand names in the world, Norton was originally developed by Symantec Corporation and has gone through multiple ownership changes — Symantec split its consumer and enterprise businesses, with the consumer division rebranding as NortonLifeLock in 2019 before further rebranding to Gen Digital in 2022 after acquiring Avast.
San Jose zero trust security (NASDAQ: ZS) surpassing $3B ARR FY2025; 500B+ daily transactions across 160+ data centers for 8,650+ enterprises and 35% Forbes Global 2000 competing with Palo Alto Prisma for enterprise zero trust.
Zscaler is a San Jose, California-based cloud security company — publicly traded on NASDAQ (NASDAQ: ZS) at approximately $30 billion market capitalization — operating the world's largest security cloud, the Zscaler Zero Trust Exchange, that processes 500+ billion daily transactions across 160+ data centers globally. In fiscal year 2025 (ended July 31, 2025), Zscaler surpassed $3 billion in annual recurring revenue (ARR) with Q4 FY2025 revenue of $719.2 million (21% year-over-year growth), serving 8,650+ enterprise customers including 35% of the Forbes Global 2000. The platform's flagship products — Zscaler Internet Access (ZIA, secure web gateway), Zscaler Private Access (ZPA, zero trust network access), and Zscaler Digital Experience (ZDX, application performance monitoring) — have eliminated traditional VPN and network perimeter architectures for thousands of enterprises. Founded in 2007 by CEO Jay Chaudhry (serial security entrepreneur who built and sold four prior security companies); IPO March 2018.
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