Northbeam vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Marketing intelligence platform for ecommerce attribution. Founded 2019, El Segundo CA. Raised ~$32M total. Privacy-first cross-platform attribution using first-party data. Private.
About
Northbeam is a marketing intelligence platform founded in 2019 and headquartered in El Segundo, California. Led by CEO Austin Harrison, the company helps DTC and ecommerce brands measure the true impact of advertising spend across platforms like Meta, Google, and TikTok. Its core product uses first-party data and machine learning for cross-platform attribution, media mix modeling, and incrementality testing.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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