Nike vs Google

Side-by-side comparison of AI visibility scores, market position, and capabilities

Google leads in AI visibility (95 vs 82)
Nike logo

Nike

LeaderSporting Goods & Outdoor

Athletic Footwear & Apparel

Beaverton global athletic footwear and apparel (NYSE: NKE) at $51.4B FY2024 revenue with 18% market share; CEO Elliott Hill returned Sept 2024 with Win Now strategy to restore wholesale channels and running category competing with On Running and adidas.

AI VisibilityBeta
Overall Score
A82
Category Rank
#1 of 2
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
85
Perplexity
92
Gemini
78

About

Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P 500 component — generating $51.4 billion in fiscal year 2024 (ended May 31, 2024) revenue with approximately 83,700 employees worldwide and approximately 18% global athletic footwear market share. Nike brands include Nike (performance footwear, apparel, and equipment), Jordan Brand (lifestyle basketball and athletic), and Converse (lifestyle footwear). In September 2024, Elliott Hill returned to Nike as President and CEO (replacing John Donahoe who had led the company since 2020), launching a "Win Now" strategy focused on sport performance product investment, wholesale partner relationship restoration, and competitive positioning in running and basketball categories. Nike Direct (direct-to-consumer e-commerce and owned stores) generated 44% of FY2024 revenue. Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman; renamed Nike in 1978 with IPO in 1980.

Full profile
Google logo

Google

LeaderConsumer Technology

LLM Platform

Gemini 3 Ultra outperforms on major benchmarks; Gemini chatbot 750M MAU; AI Overviews reaches 2B monthly users. Google Cloud Vertex AI serves Anthropic + Meta. $2B invested in Anthropic; deep integration of AI across Search, Workspace, Android.

AI VisibilityBeta
Overall Score
A95
Category Rank
#3 of 8
AI Consensus
100%
Trend
down
Per Platform
ChatGPT
99
Perplexity
99
Gemini
99

About

Google is a Mountain View, California-based global technology company — the world's dominant search engine and digital advertising platform — operating Google Search (the most visited website on the internet, processing 8.5 billion+ searches daily), YouTube (2+ billion monthly users, the world's second-largest search engine), Google Ads (the dominant digital advertising marketplace), Android (3 billion+ device operating system), and Google Cloud (the #3 cloud platform). Part of Alphabet Inc. (NASDAQ: GOOGL), Google generated $350+ billion in consolidated Alphabet revenue in fiscal year 2024 with Google Services (Search + YouTube + Google Network) contributing approximately $285 billion.

Full profile

AI Visibility Head-to-Head

82
Overall Score
95
#1
Category Rank
#3
68
AI Consensus
100
stable
Trend
down
85
ChatGPT
99
92
Perplexity
99
78
Gemini
99
88
Claude
99
88
Grok
99

Key Details

Category
Athletic Footwear & Apparel
LLM Platform
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Nike
Athletic Footwear & Apparel
Only Google
LLM Platform

Integrations

Both integrate with
Only Nike
Nike is classified as company. Google is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.