NextRoll vs AWeber
Side-by-side comparison of AI visibility scores, market position, and capabilities
Marketing technology company operating AdRoll (B2C retargeting) and RollWorks (B2B ABM); $164M raised; $56.2M revenue in 2025 with 487 employees; RollWorks named Gartner Magic Quadrant Visionary for ABM.
About
NextRoll is a technology company specializing in data-driven marketing solutions, operating two distinct business units under one corporate umbrella: AdRoll, which serves direct-to-consumer e-commerce brands with retargeting and multi-channel advertising tools, and RollWorks, which provides account-based marketing (ABM) software for B2B sales and marketing teams targeting specific company accounts. Founded in 2007 as AdRoll in San Francisco, the company rebranded as NextRoll in 2019 to reflect its dual business structure. Its proprietary machine learning engine processes data across both platforms to optimize ad targeting, audience segmentation, and campaign performance measurement.
AWeber is a pioneering email marketing platform serving small businesses and entrepreneurs since 1998 with autoresponders, campaigns, landing pages, and e-commerce integrations.
About
AWeber is an email marketing company headquartered in Chalfont, Pennsylvania that was founded in 1998 — making it one of the longest-running email marketing platforms in continuous operation, predating the email marketing industry's consolidation and the entry of most of its current competitors. AWeber is credited with pioneering the autoresponder — the automated email sequence triggered by a subscriber action that became the foundational building block of email marketing automation — and has served small business owners, entrepreneurs, and independent professionals continuously across more than two decades of technological change in the email marketing landscape. The company operates profitably and independently without venture capital, maintaining a stable product and business philosophy oriented toward the small business customer segment.
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