NewStore vs Amazon

Side-by-side comparison of AI visibility scores, market position, and capabilities

NewStore logo

NewStore

ChallengerE-commerce & Retail

Unified Commerce Platform

Omnichannel-as-a-Service platform integrating cloud OMS and mobile POS for global retail brands (Burton, Fossil, GANNI). $173M raised; SAP Store integration launched Jan 2025.

About

NewStore provides a Unified Commerce Platform — branded Omnichannel-as-a-Service — purpose-built for global fashion and lifestyle retail brands that want to digitally transform their stores. The platform integrates a cloud-native order management system (OMS), a mobile point-of-sale (POS), fulfillment, and customer engagement tools into a single layer that makes every store a top-performing channel. Customers include Burton, Fossil Group, GANNI, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince. NewStore became available on the SAP Store in January 2025 with an integration to SAP S/4HANA Cloud for real-time retail data sharing. A partnership with VEJA, SAP, and Syntax followed in September 2025. The company has raised $173M across six rounds, with investors including Salesforce Ventures and Activant Capital.

Full profile
Amazon logo

Amazon

LeaderConsumer Retail

E-commerce

Amazon (AMZN) reported $638B revenue in FY2024, up 11% YoY. AWS revenue $105.3B (+19%). Market cap ~$2.2T. 1.5M+ employees. Seattle, WA. AWS is world's largest cloud provider. Bedrock AI platform, custom Trainium chips.

AI VisibilityBeta
Overall Score
A94
Category Rank
#1 of 1
AI Consensus
75%
Trend
stable
Per Platform
ChatGPT
89
Perplexity
96
Gemini
99

About

Amazon was founded in 1994 by Jeff Bezos in Bellevue, Washington as an online bookstore operating from a garage, with the stated ambition of becoming "the everything store" — a long-term vision that proved accurate well beyond what even early investors anticipated. Bezos's founding philosophy centered on customer obsession, long-term thinking, and a willingness to invest in infrastructure years before it would generate returns. The company went public in 1997 and systematically expanded from books into electronics, then general merchandise, then marketplace third-party selling, and ultimately into cloud computing, digital media, devices, logistics, and healthcare. Amazon Web Services, launched in 2006, was a consequence of the internal infrastructure Amazon had built to scale its retail operations — and became the company's most profitable business.\n\nAmazon operates one of the most complex multi-business enterprises in corporate history. Amazon.com and its marketplace of 2+ million third-party sellers represent the world's largest e-commerce platform. AWS serves as the cloud infrastructure backbone for a substantial portion of the global internet, generating $105.3 billion in revenue in FY2024. Amazon Prime, with hundreds of millions of members globally, bundles shipping benefits, streaming video, music, gaming, and pharmacy services into a loyalty flywheel that increases purchase frequency and customer lifetime value. Additional major business lines include Alexa and Echo devices, Kindle and digital content, Amazon Advertising (a $56B+ revenue business), Whole Foods, Amazon Pharmacy, and Amazon Logistics.\n\nAmazon reported FY2024 revenue of $638 billion, up 11% year over year, with a market capitalization of approximately $2.2 trillion — making it one of the five most valuable companies globally. The company employs 1.5 million+ people worldwide, making it one of the largest private employers on earth. Andy Jassy, who built AWS from its founding and succeeded Bezos as CEO in 2021, has focused Amazon's strategy on AWS AI infrastructure, advertising growth, and logistics efficiency as the primary drivers of long-term margin expansion.

Full profile

Key Details

Category
Unified Commerce Platform
E-commerce
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Amazon
E-commerce
Amazon is classified as company.

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