NewStore logo

NewStore

Challenger

Omnichannel-as-a-Service platform integrating cloud OMS and mobile POS for global retail brands (Burton, Fossil, GANNI). $173M raised; SAP Store integration launched Jan 2025.

Best for: Unified Commerce Platform
E-commerce & RetailUnified Commerce PlatformWebsiteUpdated May 2026

Company Overview

NewStore provides a Unified Commerce Platform — branded Omnichannel-as-a-Service — purpose-built for global fashion and lifestyle retail brands that want to digitally transform their stores. The platform integrates a cloud-native order management system (OMS), a mobile point-of-sale (POS), fulfillment, and customer engagement tools into a single layer that makes every store a top-performing channel. Customers include Burton, Fossil Group, GANNI, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince. NewStore became available on the SAP Store in January 2025 with an integration to SAP S/4HANA Cloud for real-time retail data sharing. A partnership with VEJA, SAP, and Syntax followed in September 2025. The company has raised $173M across six rounds, with investors including Salesforce Ventures and Activant Capital.

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Key Differentiators

Strong Challenger

NewStore is an established challenger with significant market presence and competitive offerings in E-commerce & Retail.

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