Modash vs Ghost
Side-by-side comparison of AI visibility scores, market position, and capabilities
Tallinn influencer discovery platform; raised $12M+ and indexes 250M+ creator profiles on Instagram, TikTok, and YouTube with demographic and engagement-rate filtering for brand marketers.
About
Modash is an influencer discovery and analytics platform headquartered in Tallinn, Estonia, that enables brands and marketing teams to find, vet, and track creator partnerships at scale. The company raised over $12 million in venture funding and has built one of the largest influencer databases available, indexing more than 250 million creator profiles across Instagram, TikTok, and YouTube.\n\nThe platform's search and filtering capabilities allow marketers to identify creators by niche, audience demographics, engagement rate, follower count, location, and contact availability. Unlike many influencer platforms, Modash provides audience authenticity data to help brands identify creators with genuine, engaged followings rather than inflated metrics driven by bots or purchased followers.\n\nModash also offers influencer monitoring and reporting tools that track campaign performance, branded content reach, and earned media value after partnerships go live. Its focus on data accuracy and transparency has made it a preferred tool for in-house marketing teams and digital agencies that manage influencer programs at scale without relying on managed services.
London open-source headless CMS for subscription media; built-in newsletter delivery, Stripe-powered memberships, and modern editing tools for independent publishers and journalists.
About
Ghost is a London-based independent technology company that develops and maintains Ghost, an open-source headless content management system purpose-built for independent publishers, journalists, and newsletter creators. Unlike WordPress, which was built for website publishing, Ghost is optimized for subscription-based media businesses — it includes built-in newsletter delivery, paid membership subscription management via Stripe, and modern content creation tools in a fast, SEO-optimized platform. Ghost is available as open-source self-hosted software (free) and as a managed cloud service (Ghost Pro, paid), with the managed revenue funding continued open-source development. The platform has been adopted by independent media companies, Substack migrants seeking more control, and enterprise teams at companies including Mozilla and Square. Founded as a Kickstarter project in 2013 by former WordPress head of UX John O'Nolan, Ghost is structured as an independent non-profit foundation. Ghost Pro serves tens of thousands of publications and has processed hundreds of millions in creator revenue. It competes with Substack, Beehiiv, and ConvertKit in the newsletter and creator publishing market.
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