Modash vs CAKE

Side-by-side comparison of AI visibility scores, market position, and capabilities

CAKE leads in AI visibility (74 vs 34)
Modash logo

Modash

EmergingCreator Economy

Influencer Discovery

Tallinn influencer discovery platform; raised $12M+ and indexes 250M+ creator profiles on Instagram, TikTok, and YouTube with demographic and engagement-rate filtering for brand marketers.

AI VisibilityBeta
Overall Score
D34
Category Rank
#264 of 287
AI Consensus
88%
Trend
stable
Per Platform
ChatGPT
39
Perplexity
35
Gemini
40

About

Modash is an influencer discovery and analytics platform headquartered in Tallinn, Estonia, that enables brands and marketing teams to find, vet, and track creator partnerships at scale. The company raised over $12 million in venture funding and has built one of the largest influencer databases available, indexing more than 250 million creator profiles across Instagram, TikTok, and YouTube.\n\nThe platform's search and filtering capabilities allow marketers to identify creators by niche, audience demographics, engagement rate, follower count, location, and contact availability. Unlike many influencer platforms, Modash provides audience authenticity data to help brands identify creators with genuine, engaged followings rather than inflated metrics driven by bots or purchased followers.\n\nModash also offers influencer monitoring and reporting tools that track campaign performance, branded content reach, and earned media value after partnerships go live. Its focus on data accuracy and transparency has made it a preferred tool for in-house marketing teams and digital agencies that manage influencer programs at scale without relying on managed services.

Full profile
CAKE logo

CAKE

LeaderMarketing Technology

SaaS Marketing Attribution & Partner Management

CAKE is a SaaS marketing attribution and partner management platform for performance marketing networks, agencies, and brands. Headquartered in Westlake Village, California.

AI VisibilityBeta
Overall Score
B74
Category Rank
#15 of 287
AI Consensus
83%
Trend
stable
Per Platform
ChatGPT
74
Perplexity
73
Gemini
80

About

CAKE is a performance marketing technology company headquartered in Westlake Village, California that provides a SaaS affiliate tracking, attribution, and partner management platform serving performance marketing networks, digital marketing agencies, and direct advertisers running performance-based acquisition programs. Originally launched as part of Accelerize Inc. and subsequently acquired by Constellation Software, CAKE has been a fixture in the performance marketing technology market since 2010 — establishing a reputation for reliability and feature depth among professional affiliate networks and performance agencies that manage high-volume, multi-advertiser performance programs requiring robust tracking infrastructure and granular reporting.

Full profile

AI Visibility Head-to-Head

34
Overall Score
74
#264
Category Rank
#15
88
AI Consensus
83
stable
Trend
stable
39
ChatGPT
74
35
Perplexity
73
40
Gemini
80
39
Claude
75
38
Grok
74

Key Details

Category
Influencer Discovery
SaaS Marketing Attribution & Partner Management
Tier
Emerging
Leader
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only Modash
Influencer Discovery
Only CAKE
SaaS Marketing Attribution & Partner Management
CAKE is classified as product.

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