Loadsmart vs Motive
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI digital freight brokerage and TMS with instant truckload pricing and carrier matching; $175M+ raised backed by Maersk serving Fortune 500 shippers competing with C.H. Robinson and Convoy.
About
Loadsmart is a Chicago-based freight technology company combining AI-powered digital freight brokerage with transportation management software for enterprise shippers — providing instant truckload pricing, automated carrier matching, real-time shipment tracking, and analytics to reduce freight costs and improve supply chain visibility for companies moving goods by road freight across North America. Founded in 2014 and backed by Maersk (the global shipping giant), CSAV (Chilean shipping conglomerate), and other investors with $175+ million raised, Loadsmart serves Fortune 500 shippers and logistics teams seeking to digitize freight procurement.
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
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