Lassie vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Swedish pet insurtech. $100M+ ARR, 250K insured pets. AI processes 60% of claims in under 6 minutes. Raised ~$100M ($75M Series C Feb 2026). Founded 2020, Stockholm.
About
Lassie was founded in 2019 in Stockholm with the mission of making pet insurance smarter, faster, and more transparent for pet owners across the Nordic region. The company built an AI-native insurance platform that reimagines the claims process — using machine learning to automate underwriting decisions, flag fraud, and process a majority of claims in under six minutes without human review. This technical approach enabled Lassie to compete with legacy insurers on both price and customer experience from day one.\n\nLassie's insurance products cover dogs and cats across Sweden, Germany, and other European markets, with plans that include veterinary care, surgery, and liability coverage. Its mobile-first claims flow allows pet owners to submit claims via photo and structured data, with AI processing replacing the manual review queues that create days-long delays at traditional insurers. The company has also invested in preventive care features — including wellness tracking and vet telehealth — to differentiate beyond price and reduce claims frequency over time.\n\nLassie surpassed $100M in annual recurring revenue with over 250,000 insured pets, achieving these milestones faster than any prior European pet insurtech. The company raised approximately $100M in total funding, including a $75M Series C in February 2026, to accelerate its European expansion. Lassie's combination of AI claims automation, rapid growth, and strong retention metrics positions it as the leading digital-native pet insurer in Europe and a benchmark for AI-driven underwriting in specialty insurance.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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