Company Overview
About Lassie
Lassie is a Stockholm-based digital pet insurance company founded in 2020 by Hedda Baverud Olsson, Sophie Wilkinson, and Johan Jonsson. Prevention-first approach combining comprehensive coverage with a daily health and rewards app. Operates in Sweden, Germany, France.
Business Model & Competitive Advantage
250K insured pets, 160K+ active policies, 84.2M+ EUR ($100M+) ARR. 60% of German claims processed end-to-end in ~6 minutes via AI. 25% daily active app usage vs 8-9% industry average. Sweden's Most Satisfied Animal Insurance Customers (2024, 2025).
Competitive Landscape 2025–2026
February 2026: $75M Series C from Balderton Capital, Felix Capital, Inventure, Passion Capital, Stena Sessan. Total ~$100M. Surpassed 50M EUR in gross written premiums in under 4 years — among Europe's fastest-growing insurtechs.
Open Positions
Reddit Discussions
Key Differentiators
Strong Challenger
Lassie is an established challenger with significant market presence and competitive offerings in Insurance Tech.
Growth Stage
Lassie has achieved $100M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
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