Lassie vs AuditBoard
Side-by-side comparison of AI visibility scores, market position, and capabilities
Swedish pet insurtech. $100M+ ARR, 250K insured pets. AI processes 60% of claims in under 6 minutes. Raised ~$100M ($75M Series C Feb 2026). Founded 2020, Stockholm.
About
Lassie was founded in 2019 in Stockholm with the mission of making pet insurance smarter, faster, and more transparent for pet owners across the Nordic region. The company built an AI-native insurance platform that reimagines the claims process — using machine learning to automate underwriting decisions, flag fraud, and process a majority of claims in under six minutes without human review. This technical approach enabled Lassie to compete with legacy insurers on both price and customer experience from day one.\n\nLassie's insurance products cover dogs and cats across Sweden, Germany, and other European markets, with plans that include veterinary care, surgery, and liability coverage. Its mobile-first claims flow allows pet owners to submit claims via photo and structured data, with AI processing replacing the manual review queues that create days-long delays at traditional insurers. The company has also invested in preventive care features — including wellness tracking and vet telehealth — to differentiate beyond price and reduce claims frequency over time.\n\nLassie surpassed $100M in annual recurring revenue with over 250,000 insured pets, achieving these milestones faster than any prior European pet insurtech. The company raised approximately $100M in total funding, including a $75M Series C in February 2026, to accelerate its European expansion. Lassie's combination of AI claims automation, rapid growth, and strong retention metrics positions it as the leading digital-native pet insurer in Europe and a benchmark for AI-driven underwriting in specialty insurance.
$300M+ ARR Oct 2025 (from $200M Feb 2024); 2,000+ enterprises including 50% Fortune 500; $3B acquisition by Hg May 2024; Gartner Leader 2025 Magic Quadrant for GRC Tools
About
AuditBoard is a cloud-based audit, risk, and compliance management platform founded in 2014 in Los Angeles by Scott Arnold and Bidhan Roy. The company was built on the insight that enterprise audit and compliance teams were stuck managing complex programs in spreadsheets and email, creating inefficiency and risk. AuditBoard's core technology centralizes internal audit, SOX compliance, enterprise risk, and ESG reporting into a unified platform with workflow automation, real-time dashboards, and cross-functional collaboration tools.\n\nThe platform serves over 2,000 enterprises, including more than half of the Fortune 500, making it the market's most widely adopted audit management solution. AuditBoard's product suite covers internal audit management, SOX compliance, operational risk management, vendor risk, and ESG reporting — addressing the full governance, risk, and compliance lifecycle in one integrated environment. Gartner named AuditBoard a Leader in its 2025 Magic Quadrant for Audit Management, reflecting its consistent product execution and customer satisfaction.\n\nAuditBoard crossed $300M in ARR in October 2025, a milestone that cemented its position as one of the largest GRC software companies in the world. In May 2024 the company was acquired by British private equity firm Hg for $3B, providing capital and operational expertise to accelerate its global expansion. As regulatory demands intensify and boards increase scrutiny of risk functions, AuditBoard's comprehensive platform and Fortune 500 penetration give it a commanding position in the fast-growing GRC software market.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.