KPMG vs PwC

Side-by-side comparison of AI visibility scores, market position, and capabilities

PwC leads in AI visibility (79 vs 70)
KPMG logo

KPMG

LeaderProfessional Services

General

Big Four professional services network at $38.4B FY2024 revenue (+5.4%, highest Big Four growth); CEO Bill Thomas with KPMG Clara AI audit, $100M Google Cloud investment, and Hippocratic AI partnership across 143 countries.

AI VisibilityBeta
Overall Score
B70
Category Rank
#87 of 1158
AI Consensus
56%
Trend
down
Per Platform
ChatGPT
74
Perplexity
76
Gemini
80

About

KPMG is a global professional services network — registered in the Netherlands and headquartered in Amsterdam — operating as one of the Big Four accounting and consulting firms with 275,288 employees across 143 countries and over 90 offices in the United States alone. In fiscal year 2024, KPMG achieved record global revenue of $38.4 billion, representing 5.4% growth in US currency — the highest year-over-year revenue growth rate among the Big Four firms. All three core service lines achieved growth, led by tax and legal services at 9.9% growth. Under Global Chairman and CEO Bill Thomas (since 2017), KPMG has invested $100 million in its Google Cloud practice and launched KPMG Clara (its smart audit platform powered by AI), acquired LlamaZOO for 3D visualization capabilities, and partnered with Microsoft, Google Cloud, and Hippocratic AI for healthcare AI. KPMG has earned a place on Fortune's 100 Best Companies to Work For list for 18 consecutive years. The modern KPMG firm formed on January 1, 1987, when Peat Marwick merged with Klynveld Main Goerdeler (KMG) in what was then the largest accounting merger in history with combined worldwide revenues of $2.7 billion, honoring founding partners Klynveld, Peat, Marwick, and Goerdeler.

Full profile
PwC logo

PwC

LeaderProfessional Services

General

PwC reported record $56.9B in global revenue for FY2025 and invested nearly $1.5B to scale AI capabilities, while reducing headcount by 5,600 amid efficiency pressures.

AI VisibilityBeta
Overall Score
B79
Category Rank
#52 of 1158
AI Consensus
78%
Trend
up
Per Platform
ChatGPT
84
Perplexity
87
Gemini
83

About

PricewaterhouseCoopers (PwC) is a multinational professional services network formed by the 1998 merger of Price Waterhouse and Coopers & Lybrand, and is one of the Big Four accounting and advisory firms alongside Deloitte, EY, and KPMG. PwC operates in 149 countries with approximately 364,000 professionals and is headquartered in London. For the fiscal year ending June 30, 2025, the network reported record gross revenues of $56.9 billion, up 2.7% in local currency, with Advisory services leading at $24.3 billion (up 4.5%), followed by Assurance at $19.8 billion and Tax & Legal at $12.7 billion.

Full profile

AI Visibility Head-to-Head

70
Overall Score
79
#87
Category Rank
#52
56
AI Consensus
78
down
Trend
up
74
ChatGPT
84
76
Perplexity
87
80
Gemini
83
67
Claude
81
62
Grok
90

Key Details

Category
General
General
Tier
Leader
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Integrations

Both integrate with
Only KPMG

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