Kindful vs Bonterra
Side-by-side comparison of AI visibility scores, market position, and capabilities
Kindful, nonprofit donor management/CRM platform (acquired by Bloomerang 2020), 1,000+ nonprofit customers, cloud-based fundraising software, online donation forms, donor analytics, email marketing, integrated with QuickBooks/Mailchimp, now part of Bloomerang suite
About
Kindful is a nonprofit donor management and CRM platform originally founded to provide small and mid-sized nonprofits with modern, cloud-based fundraising software at a price point and usability level accessible to organizations without dedicated IT staff. The platform was built around the belief that nonprofits deserve the same quality of donor relationship management tools that for-profit companies use for customer management — including clean dashboards, automated donor communications, campaign tracking, and online giving pages — without the complexity or cost of enterprise CRM platforms designed for commercial use cases. Kindful was acquired by Bloomerang in 2020.\n\nKindful's platform provides donor database management, online giving and donation page creation, peer-to-peer fundraising tools, email communication and automation, event registration, and reporting and analytics. The system integrates with QuickBooks, Mailchimp, Stripe, and other tools commonly used by nonprofits in their operational and fundraising workflows. With 1,000+ nonprofit customers, Kindful built meaningful traction in the lower and mid-tier of the nonprofit market before its acquisition, particularly among organizations that had outgrown spreadsheets and basic donation tools but found larger platforms like Salesforce Nonprofit or Raiser's Edge overcomplicated for their needs.\n\nFollowing the Bloomerang acquisition in 2020, Kindful's customer base and technology were integrated into Bloomerang's broader nonprofit CRM platform, which has since grown to become one of the most recognized names in the nonprofit technology sector. The Kindful brand and product continue to serve the segment of the nonprofit market that values simplicity and accessibility in donor management tooling, operating as part of a combined Bloomerang-Kindful platform serving thousands of nonprofits across the US.
Bonterra launched Que, a full agentic AI platform for nonprofits, and acquired CSR platform Deed in March 2026 to dominate the social good software market.
About
Bonterra was formed in 2021 through the consolidation of several leading nonprofit technology companies — including CyberGrants, EveryAction, Network for Good, and Social Solutions — backed by private equity firm Apax Partners. The combined entity positions itself as the second-largest and fastest-growing social good software company in the world, serving over 19,000 customers including more than 15,000 nonprofit organizations and over 50% of Fortune 100 companies through their corporate social responsibility programs. Its product suite covers fundraising, case management, volunteer management, and CSR platforms.
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