InVision vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Design prototyping pioneer that shut down its core platform in December 2024; pivoting remaining resources to Freehand whiteboard after Figma displaced its use case.
About
InVision is a digital product design platform that pioneered collaborative prototyping and design handoff tools for product teams, enabling designers and stakeholders to preview, annotate, and iterate on interactive mockups before development begins. Founded in 2011 and headquartered in New York City, InVision grew rapidly to serve over seven million users at thousands of product companies by providing a simple way to turn static design files into clickable prototypes that simulate real app interactions.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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