Insightly vs Verisk Analytics
Side-by-side comparison of AI visibility scores, market position, and capabilities
Insightly is a unified CRM platform combining sales pipeline, marketing automation, and project management for SMB and mid-market teams; raised $38M total; serves 25,000+ organizations in 175 countries; headquartered in San Francisco.
About
Insightly is a San Francisco-based software company founded in 2009 by Anthony Smith, offering a unified customer relationship management (CRM) platform designed for small and mid-sized businesses (SMB) and mid-market organizations. Unlike traditional CRMs that focus exclusively on sales pipeline management, Insightly integrates sales CRM, marketing automation, and project management into a single application — enabling sales, marketing, and delivery teams to manage the full customer lifecycle from initial lead capture through deal close and post-sale project delivery in one connected platform. The company serves over 25,000 organizations across 175 countries, spanning professional services, technology, manufacturing, and non-profit sectors.
Verisk Analytics (VRSK) reported ~$2.9B revenue in FY2024. Data analytics company providing risk assessment tools for the insurance, energy, and financial services industries. HQ: Jersey City, NJ.
About
Verisk Analytics, Inc. is a leading data analytics and technology company serving the global insurance, energy, and financial services industries. Founded in 1971 as the Insurance Services Office (ISO), Verisk has evolved into a pure-play insurance analytics powerhouse following the divestiture of its energy (Wood Mackenzie) and financial services businesses. Today, Verisk's Insurance segment — which accounts for over 85% of revenue — provides the industry's most comprehensive risk data, predictive models, underwriting tools, and claims analytics.
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