Insightly vs Kantata
Side-by-side comparison of AI visibility scores, market position, and capabilities
Insightly is a unified CRM platform combining sales pipeline, marketing automation, and project management for SMB and mid-market teams; raised $38M total; serves 25,000+ organizations in 175 countries; headquartered in San Francisco.
About
Insightly is a San Francisco-based software company founded in 2009 by Anthony Smith, offering a unified customer relationship management (CRM) platform designed for small and mid-sized businesses (SMB) and mid-market organizations. Unlike traditional CRMs that focus exclusively on sales pipeline management, Insightly integrates sales CRM, marketing automation, and project management into a single application — enabling sales, marketing, and delivery teams to manage the full customer lifecycle from initial lead capture through deal close and post-sale project delivery in one connected platform. The company serves over 25,000 organizations across 175 countries, spanning professional services, technology, manufacturing, and non-profit sectors.
2K+ PSOs in 100+ countries; #1 PSA supplier 2024; 35.7% of 575 benchmark firms (vs 10.2% nearest competitor); 41.7% of high-performers use Kantata; $29.5M benefits vs $4.9M costs over 3 years (Forrester TEI)
About
Kantata is a cloud-based professional services automation (PSA) platform founded through the 2022 rebrand and merger of Mavenlink and Kimble Applications, headquartered in Irvine, California. The company was built on the conviction that professional services firms — consulting agencies, IT services firms, and managed service providers — require specialized software for managing the entire project lifecycle, from resource planning and project delivery to time tracking and financial management. Kantata's mission is to give professional services organizations a single operational system of record that replaces fragmented spreadsheets, siloed project tools, and generic ERP modules ill-suited to service delivery economics.\n\nKantata's platform encompasses resource management, project management, financial management, business intelligence, and team collaboration — all designed specifically for billable-hour and milestone-based professional services models. The product integrates natively with Salesforce, surfacing pipeline and capacity data together so services leaders can make informed staffing decisions before contracts are signed. Kantata serves mid-market and enterprise professional services organizations across consulting, technology services, marketing agencies, and professional staffing, and competes in the PSA category alongside Certinia, BigTime, and Workday Professional Services Automation.\n\nKantata is used by 2,000+ professional services organizations across more than 100 countries, with the platform managing billions of dollars in project revenue annually. The company was named the #1 PSA supplier in 2024, and 35.7% of benchmark firms in professional services industry studies use Kantata as their PSA of record. Its combined heritage from Mavenlink and Kimble brings together a strong North American mid-market base with enterprise presence in Europe, making Kantata the most globally distributed dedicated PSA vendor in the market.
Key Details
Capabilities & Ecosystem
Capabilities
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.