Influencity vs Skai
Side-by-side comparison of AI visibility scores, market position, and capabilities
Influencer Analytics & Campaign Management
Influencity (Barcelona, raised €5M+) is an influencer marketing analytics platform with AI-powered audience quality scoring and fake follower detection; serves global brands and agencies across Europe, LatAm, and North America.
About
Influencity is an influencer marketing analytics platform that provides brands, agencies, and media companies with AI-powered tools for influencer discovery, audience quality analysis, campaign management, and performance reporting. Founded in 2014 and headquartered in Barcelona, Spain, Influencity has raised venture capital and grown a customer base spanning global brands and digital agencies in Europe, Latin America, and North America. The company's emphasis on audience quality analysis — using AI to detect fake followers, assess audience demographics, and score influencer authenticity — addresses one of the persistent challenges in influencer marketing where inflated follower counts can mislead campaign planning.\n\nInfluencity's platform provides access to a database of millions of influencers across Instagram, TikTok, YouTube, and Twitter/X, with search and filtering by niche, engagement rate, audience demographics, and brand safety indicators. Campaign management workflows enable agencies to manage multiple campaigns simultaneously, with tools for influencer outreach, content tracking, and client reporting. The platform's audience analysis reports give deep breakdowns of follower authenticity, geographic distribution, age and gender demographics, and brand affinity, helping teams validate influencer quality before committing campaign budget.\n\nInfluencity competes with Traackr, HypeAuditor, Modash, and other influencer analytics platforms, positioning itself as a data-first tool with particularly strong audience analysis capabilities. The platform is well-suited for agencies managing multiple client campaigns that need detailed influencer vetting and structured reporting workflows. Its European origins have given it strength in Spanish-speaking markets and continental Europe alongside its global presence.
Skai (formerly Kenshoo) is an omnichannel advertising intelligence platform for paid search, social, and retail media management and optimization for agencies and brands.
About
Skai, formerly known as Kenshoo, is a Tel Aviv and San Francisco-based advertising technology company that rebranded in 2021 to signal its transformation from a paid search and paid social management platform into an omnichannel advertising intelligence platform spanning search, social, app, and retail media — managing advertising campaigns across Google, Meta, Amazon, Apple Search Ads, Walmart, Instacart, TikTok, and Snap under a unified budget management, optimization, and reporting infrastructure. Founded in 2006, the company has served major global brands and media agencies for nearly two decades, building enterprise-grade campaign management capabilities, sophisticated budget allocation algorithms, and data infrastructure that handles the advertising scale of Fortune 500 consumer goods, financial services, and retail companies.
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