Impact.com vs Skai

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (76 vs 75)
Impact.com logo

Impact.com

LeaderMarketing Technology

Partnership Management Platform

Impact.com is the leading partnership management platform for affiliate, influencer, brand-to-brand, and strategic partnerships, serving enterprise brands with $150M raised.

AI VisibilityBeta
Overall Score
B76
Category Rank
#1 of 2
AI Consensus
55%
Trend
up
Per Platform
ChatGPT
79
Perplexity
84
Gemini
77

About

Impact.com is a partnership management platform company headquartered in Santa Barbara, California that raised $150 million in funding and has positioned itself as the enterprise-grade infrastructure layer for the full spectrum of modern partnerships — traditional affiliate marketing, influencer marketing, brand-to-brand partnerships, ambassador programs, mobile app partnerships, and strategic B2B referral relationships — under a unified partnership management framework that the company calls its Partnership Cloud. Founded in 2008 by the team behind Commission Junction, impact.com's founders brought deep affiliate marketing expertise to building a technically superior attribution, contract management, and payment infrastructure that addressed the limitations of the legacy affiliate network model.

Full profile
Skai logo

Skai

LeaderAdvertising Technology

Omnichannel Advertising Intelligence

Skai (formerly Kenshoo) is an omnichannel advertising intelligence platform for paid search, social, and retail media management and optimization for agencies and brands.

AI VisibilityBeta
Overall Score
B75
Category Rank
#1 of 1
AI Consensus
65%
Trend
up
Per Platform
ChatGPT
84
Perplexity
83
Gemini
74

About

Skai, formerly known as Kenshoo, is a Tel Aviv and San Francisco-based advertising technology company that rebranded in 2021 to signal its transformation from a paid search and paid social management platform into an omnichannel advertising intelligence platform spanning search, social, app, and retail media — managing advertising campaigns across Google, Meta, Amazon, Apple Search Ads, Walmart, Instacart, TikTok, and Snap under a unified budget management, optimization, and reporting infrastructure. Founded in 2006, the company has served major global brands and media agencies for nearly two decades, building enterprise-grade campaign management capabilities, sophisticated budget allocation algorithms, and data infrastructure that handles the advertising scale of Fortune 500 consumer goods, financial services, and retail companies.

Full profile

AI Visibility Head-to-Head

76
Overall Score
75
#1
Category Rank
#1
55
AI Consensus
65
up
Trend
up
79
ChatGPT
84
84
Perplexity
83
77
Gemini
74
67
Claude
81
86
Grok
71

Key Details

Category
Partnership Management Platform
Omnichannel Advertising Intelligence
Tier
Leader
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Impact.com
Partnership Management Platform
Only Skai
Omnichannel Advertising Intelligence

Integrations

Only Impact.com

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.