Identity Digital vs ServiceNow

Side-by-side comparison of AI visibility scores, market position, and capabilities

ServiceNow leads in AI visibility (93 vs 72)
Identity Digital logo

Identity Digital

LeaderCloud & Infrastructure

Domain Registry & Identity

Identity Digital operates the world's largest portfolio of new generic top-level domain extensions, providing registry and registrar services to businesses, governments, and individuals globally.

AI VisibilityBeta
Overall Score
B72
Category Rank
#59 of 305
AI Consensus
78%
Trend
stable
Per Platform
ChatGPT
68
Perplexity
76
Gemini
73

About

Identity Digital is a global domain name registry company and the world''s largest operator of new generic top-level domains (gTLDs), managing hundreds of descriptive domain extensions such as .live, .technology, .restaurant, and .photography. The company was formerly known as Donuts Inc. and is owned by private equity firm Ethos Capital, with registry services powered by its acquisition of Afilias and registrar services through Name.com.

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ServiceNow logo

ServiceNow

LeaderIT Operations & Observability

ITSM/ITOM

NYSE-listed (NOW) enterprise workflow platform at $10.98B revenue serving 85% of Fortune 500; ITSM and AI automation competing with Atlassian and Microsoft for enterprise service management consolidation.

AI VisibilityBeta
Overall Score
A93
Category Rank
#4 of 305
AI Consensus
87%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
94
Gemini
91

About

ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service management, HR service delivery, security operations, and business process automation across enterprise departments through a unified platform that enables organizations to digitalize and automate workflows at scale. Founded in 2004 by Fred Luddy and generating $10.98 billion in subscription revenue in fiscal year 2024 with 8,100+ enterprise customers including 85% of the Fortune 500 (Apple, Amazon, Nike, Goldman Sachs), ServiceNow is the fastest enterprise software company to reach $10 billion in revenue.

Full profile

AI Visibility Head-to-Head

72
Overall Score
93
#59
Category Rank
#4
78
AI Consensus
87
stable
Trend
stable
68
ChatGPT
90
76
Perplexity
94
73
Gemini
91
77
Claude
91
75
Grok
88

Key Details

Category
Domain Registry & Identity
ITSM/ITOM
Tier
Leader
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only ServiceNow
ITSM/ITOM
ServiceNow is classified as company.

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